The free-from food revolution has fuelled countless new brands to offer vegan, vegetarian and food alternatives the world over. Those brands that helped pioneer the category may now, however, be lagging behind in term...
Articles
Five minutes with Jim Cregan
Alongside a drive toward a plastic-free brand, a new product lineup for 2020 and a consistent focus on its tone of voice and social media, Jimmy’s Iced Coffee has launched a new brand and packaging design. Co-founder...
Jimmy's Iced Coffee founder on packaging, rebranding and sustainability
Brother and sister duo Jim and Suzie Cregan built a brand based on enthusiasm, social media and caffeine. But the 10 year-old visual identity had never been wholly reexamined. It survived through adaptation as the com...
Opinion: What is the value of ownable shapes in confectionery?
Memorable shapes and 3D brand touchpoints are key to the success of confectionery branding. How do iconic brands approach the brand and packaging decisions of the Christmas season?...
Snacking brand holds hands with families and children for better nutrition
Mars turns to science with GoMo Dal Crunchies, an Indian product rich in protein and micronutrients for children. With a brand identity by London-based Straight Forward Design, GoMo Dal targets mothers, embedding a po...
My Roti Place gets bold and spicy brand
To mark its debut in the heart of Toronto, Indian restaurant chain My Roti Place has unveiled its visual identity, including interior design, signage, logo and web presence. The branding process was conceived by C&...
Organic ingredients inspire new packaging design for tea brand
A new design for the English Tea Shop delivers a consistent look and feel across the 55 countries in which it trades, showcasing a strong, unified brand against a backdrop of sustainability....
Keurig’s home cocktail brand tastes of new friends and fresh nights
US manufacturer Keurig’s latest product brand is a visual identity exploding with warm colours and closely linked to home party experiences with family and friends. K...
Fun-filled design meets FMCG strategy in Livia's rebrand
Today, Livia's announced a major rebrand and repositioning. In an exclusive with Transform magazine, Family (and friends)'s Derek Johnston talks about the retail packaging strategy and design used in the Livia...