• Transform magazine
  • August 18, 2018

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Articles

Davidstow Cheddar cheese rebrand draws inspiration from place of origin

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Cheese is a stable in the British diet, with Britain having approximately 700 distinct local cheeses, according to the promotional and educational body for cheese within the UK, the British Cheese Board....

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Pink isn’t just for girls

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Branding products for a female audience is a challenge that, when done well, can transform a business. But when done poorly, can create condescending, stereotypical or brand-damaging communications. Amy Sandys examines gender-...

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Havana Club reflects Cuban culture in new label

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Following a trend that has been flourishing in the gin industry, where companies reinvent their visual identities in order to stay current and relevant, the rum industry may be taking a step in the same direction....

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Rebrand captures the spirit of Palmers 44 Dry Gin

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Gin has had a resurgence in popularity lately, meaning competition has increased, making it harder to stand out. For companies to stay relevant, it is necessary to reinvent themselves and rely on their brand’s heritage, story...

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Coca-Cola launches dairy alternative drink and packaging

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The ability to adapt is vital for a company’s survival, regardless of the field of business. Following the recently applied sugar tax and the expected subsequent drop in the consumption of soft drinks in the EU, Coca-Cola move...

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Soho restaurant Kricket releases cookbook with Indian-inspired design

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Starting out as a 20-seater repurposed shipping container, Indian cuisine-inspired outlet Kricket has become a staple of London’s restaurant scene. Opening its first permanent restaurant in Soho in 2017, with a new Brixton loc...

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Badger brewer brings in new brand

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The badger has featured in stories, poems, films and fiction for centuries. Not least of which, the badger is the house symbol of Hogwarts’ Hufflepuff. It is also the mascot for the University of Wisconsin-Madison and plays he...

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Brand in action: Deliveroo

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Deliveroo pilots ski and snowboard delivery service in Scotland's snowy highlands Who: DeliverooWhat: Near Glen Coe, considered one of the most photographed locations in Scotland, li...

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Heritage grocer combines mid-century European style with modern service

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A longtime local haunt in north London, Panzer’s Deli has unveiled a new brand that harkens back to an earlier era....

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B&B studio and Path create vibrant brand expression for Simply Cook

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How people choose, cook and consume food is changing. From app-based food delivery services such as Deliveroo and UberEats to the rise in hybrid cuisine, it’s clear everyday gastronomic offerings will only rise in their sophis...

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@transformsays

Latest rebrand of @DavidstowUK Cheddar cheese by @BrandOpus draws inspiration from the product's place of origin -… https://t.co/nh2cQZt9Te
Property company @Criterion_Cap partners with branding agency @RaggedEdge to launch new hotel brand,… https://t.co/mQ8l7MBu1b
One of the most popular single malt Scotch whiskies @GlenfiddichSMW collaborates with @agencyspace to introduce its… https://t.co/ONK2BF2F4X