• Transform magazine
  • January 21, 2019

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Articles

Out of this world sub-brands unveiled for UK heritage brewer

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The UK’s northern hub of Manchester is home to many notable things. Rock bands. Football clubs. World-class universities. Of its many contributions to the British culture and economy is 190 year-old brewing company and pub cha...

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Fine campaign for fine wine

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Local wine producer based in the south of England, Nyetimber, has collaborated with independent creative design agency Deep, to roll out a new campaign across the UK. The campaign was launched on the occasion of Nyetimber’s ne...

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Waitrose packaging free from food allergies, full of flavour

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The British free from category is becoming intensely competitive as supermarket own brands duke it out with prominent and upstart independent brands on limited shelf space. In the midst of that battle is the fact that, until r...

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Rare brings back trust to dairy products

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Dairy products have been on the receiving end of bad press recently, with dieticians, doctors and public health campaigns warning about the concerns of dairy consumption, not only for people’s health, but also for animal welf...

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BrewDog employs mythical creatures for beer launch

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BrewDog, the multinational brewery and pub chain based in Ellon, Scotland has brought out a new lager offering to take the place of the recently discontinued Kingpin. The new addition to the canned rage is called Lost Lager an...

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Allergen free, but personality packed ice cream brand developed

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Once a frozen wasteland for those with dietary requirements, London’s streets boasted innumerable gelato and ice cream shops. However, the presence of nuts, dairy, gluten, soy and eggs in most frozen treats meant many were lef...

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Dynamic identity for Genius ‘Good for the Gut’ sub-brand

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Genius Gluten Free, the bakery line that offers free-form products for people with dietary restrictions, has released two wraps in its ‘Good for the Gut’ range, which is set to roll out six products this year. The visual ident...

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Dunkin' drops Donuts, still has doughnuts

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According to Research and Markets, a market tracking and research organisation, global consumption of doughnuts is expected to rise by 5.47% by 2021. Anecdotally, artisan doughnut stands are popping up in markets and neighbour...

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McCormick spices things up in new pack designs

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Every home cook knows that good spices means big flavours. From smoky, yellow turmeric to fiery, red cayenne pepper to earthy, warm cumin, spices play a big role in people’s lives. As a product, spice canisters are a tangible,...

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British brand introduces safari-themed coffee packaging

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In its Christmas 2017 ‘Coffees of the World’ gift set, UK coffee and tea purveyor Whittard of Chelsea highlighted retro-inspired illustrations of animals local to the places in which its coffee derives. The square-packaged gro...

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