• Transform magazine
  • August 18, 2019

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Antonino Lupo

Playfulness meets elegance in Imogen Pullar Architecture’s brand

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Melbourne-based architect Imogen Pullar was looking for a brand to reflect her playful personality. When she turned to Jac& for help, the design agency crafted a custom identity blending architecture and character, to give Pu...

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Boots breaks free from 170 year-old brand

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Designed by brand agency Coley Porter Bell, major British drugstore chain Boots’ new identity is bold and vibrant, an invitation to leave the past behind and challenge the rise of online players. With a new logo and a full ar...

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Five minutes with Travis Stratford

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Managing partner and co-founder at integrated brand agency Case, Travis Stratford has a portfolio in user-centric brand experiences for beauty, lifestyle and wellness brands. He discusses design and storytelling for social-fi...

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Gunwharf Quays’ brand sails across the coastline in minimal colours

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In order to reposition Portsmouth’s iconic Gunwharf Quays as a must-visit destination for customers and tourists, UK-based property group Landsec has turned to BrandCap to craft a compelling visual identity. The brand consult...

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Best city brands are authentic and unique on global scale, report shows

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The best city brands make a difference with their authenticity and attract stakeholders from all around the world, standing out in brand consultancy Saffron’s ‘City Business Brand Barometer’ (CBBB). The report examines what c...

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Nasa’s Artemis writes a new chapter in space programmes

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Getting ready to take mankind back to the Moon by 2024, Nasa has unveiled a logo for the Artemis project, with the objective to send the first humans to Mars. As a tribute to the space organisation’s history and the Moon land...

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Snacking brand holds hands with families and children for better nutrition

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Mars turns to science with GoMo Dal Crunchies, an Indian product rich in protein and micronutrients for children. With a brand identity by London-based Straight Forward Design, GoMo Dal targets mothers, embedding a positive m...

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Future of brands is nostalgic and local, report shows

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New York-based media agency Um has identified four key trends shaping contemporary consumer behaviour, and it has offered guidelines on maintaining brand relevance in the 'remix culture.’ Authenticity and identity will play a...

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Five Minutes With Jakob Trollbäck

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As the founder of sustainability and design agency the New Division, Jakob Trollbäck wants to bring positive environmental practices to brands around the world. He discusses the challenges this presents, and best practice in...

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Best country brands are positive and welcoming, report says

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By looking at experience and purpose values, FutureBrand has examined the best ‘countrymakers’ and players in nation branding, showing how a country’s actions can influence perception and reputation....

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