• Transform magazine
  • February 21, 2019

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Antonino Lupo

Five Minutes With Eric Lobb

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Veteran of the design and advertising industries, Eric Lobb has worked with a number of top brands such as Calvin Klein, Adidas and more. In an interview, Lobb discusses design, digital strategies and what makes an effective m...

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One Medical rebrands with set of watercolours and photographs

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One Medical announces a rebrand spearheaded by a new logo and a set of watercolour illustrations. Primary care provider One Medical has announced a rebrand in which watercolour illus...

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Picturehouse rebrand aims for brand consistency

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To celebrate Picturehouse’s 30th anniversary, the company announces a new logo and identity for the brand, leaving behind individual logos previously hosted in cinema houses across the UK....

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Keurig’s home cocktail brand tastes of new friends and fresh nights

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US manufacturer Keurig’s latest product brand is a visual identity exploding with warm colours and closely linked to home party experiences with family and friends. Keurig has partne...

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Brand Keys report uncovers insights in customer loyalty

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Brand Keys’ latest report shows the top brands and strategies to build customer loyalty and transparency. The best brands ground their identity in customer loyalty, emotional engagem...

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The most disruptive consumer brands blend community building and experience, report shows

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Ranging across several consumer industries and categories, a new report from the Interactive Advertising Bureau (IAB) shows the most disruptive 250 US brands and uncovers the bonds tying them together....

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Rockwell Automation rebrand fails to convey brand’s message

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US-based Rockwell Automation has unveiled a new logo and brand promise for the company – but the design fails to integrate with the brand’s ideals. With a bold font monogram against...

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Mega Marshmallows blends fun and fluffiness together in fresh brand

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Mega Marshmallows has announced a new rebrand that merges the American flag and marshmallows even further, in the attempt to bring more identity to the brand. Hearing the word ‘marsh...

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Vintage and freshness come together in Quaker Oats’ new icon

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After losing a few pounds in 2012, the Quaker Oats man gets another rebrand positioning Quaker as a business for healthy products. A new logo has recently been released for American...

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Montréal Alouettes reach for new heights in brand refresh

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Professional Canadian football team Montréal Alouettes has announced a new brand identity, building on the connection between city and squad to form a renewed lifestyle brand. The Mo...

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