• Transform magazine
  • April 26, 2019

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Antonino Lupo

McKinsey builds new confident identity based on contrasts

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Management consultancy McKinsey & Company has announced a confident visual identity with a new logo, a proprietary typeface and a number of different applications. The rebrand was conceived by brand agency Wolff Olins to buil...

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Comic Relief and Red Nose Day rebrand aims for clarity

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Comic Relief has announced two new logos for the company and its main fundraiser, Red Nose Day, to modernise the brand and clear up ‘confusion’ about the charity’s identity. For...

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Generation Z trusts brands over anything else, research shows

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Media agency UM’s research on trust in media and advertising has revealed that generation Z trusts brands but feels stereotyped by the media. A quarter of the young people aged 1...

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The City of Paris’ rebrand is in harmony with the city’s roots

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Brand agency Carré Noir has announced a rebrand for the city of Paris, built on the historical nave symbol of the city around a circular shape. Paris still holds on to its iconic...

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Kate Spade rebrands in pink spades and green shades

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Fashion house and lifestyle brand Kate Spade has announced a new identity with the launch of its spring 2019 collection, blending pink and the brand’s iconic spade. Kate Spade’s...

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Five Minutes With Eric Lobb

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A veteran of the design and advertising industries, Standard Black co-owner Eric Lobb has worked with a number of top brands such as Calvin Klein, Adidas and more. In an interview, Lobb discusses design, digital strategies an...

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One Medical rebrands with set of watercolours and photographs

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One Medical announces a rebrand spearheaded by a new logo and a set of watercolour illustrations. Primary care provider One Medical has announced a rebrand in which watercolour i...

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Picturehouse rebrand aims for brand consistency

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To celebrate Picturehouse’s 30th anniversary, the company announces a new logo and identity for the brand, leaving behind individual logos previously hosted in cinema houses across the UK....

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Keurig’s home cocktail brand tastes of new friends and fresh nights

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US manufacturer Keurig’s latest product brand is a visual identity exploding with warm colours and closely linked to home party experiences with family and friends. Keurig has pa...

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Brand Keys report uncovers insights in customer loyalty

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Brand Keys’ latest report shows the top brands and strategies to build customer loyalty and transparency. The best brands ground their identity in customer loyalty, emotional eng...

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