• Transform magazine
  • June 20, 2019

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Antonino Lupo

Firefox transforms to build privacy and customer focus into its identity

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Firefox has announced a new logo for its existing range of products, from web browser to mobile apps, building its new identity on the importance of privacy for end consumers. To...

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Fulham Palace’s new identity reveals time in layers of history

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London’s Fulham Palace has a history going back thousands of years. Creative agency Design Culture has conceived a new brand identity to introduce it to the public, allowing the palace to move an important step towards brand...

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Dubai International Airport rebrands as cultural hub

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One of the world’s busiest airports repositions as a centre for culture, hospitality and entertainment. Dubai International Airport has unveiled a rebrand by design consultancy L...

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Petbarn rebrand embraces pets’ peculiar personalities

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Petbarn has partnered with Landor to design its rebrand, bringing the company closer to the furry friends at the heart of the brand. Specialty pet care retailer Petbarn has annou...

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Unicef’s Marble collective democratises big data

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Unicef has partnered with design consultancy Jones Knowles Ritchie to design Marble, a collective aiming to repurpose big data for the public good. The visual identity employs playful animations to simplify scientific finding...

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Coca-Cola draws from its origins to launch range of dark spirit mixers

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Coca-Cola has entered the dimension of dark spirits with its first ever range of mixers, dubbed ‘Signature Mixers.’ After a decade-long rise in clear spirit consumption, dark spi...

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Round Table pulls new identity out of the oven

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Round Table’s rebrand looks at the origins of the company and blends them with modernity, using negative space and blackletter to present a fun and engaging identity. Pizza compa...

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Dairylea rebrand develops company’s daring identity

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Dairylea’s new name echoes the brand’s bold and adventurous voice with an injection of fun. More than 8m packs of Mondelez’s Dairylea have gone through a change of name, as part...

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Adidas designs uniforms for new Premier Lacrosse League

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Adidas’ uniforms for the Premier Lacrosse League (PLL) blend old-school design with modernism, introducing radical concepts to elevate each team’s identity. Adidas has announced...

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Paris Catacombs rebrand brings skulls and crossbones to the surface

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Paris introduces a brand for its underground ossuaries, showing creative use of negative space. With a project conceived by French design agency Mo-To, the Paris Catacombs have a...

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