• Transform magazine
  • April 28, 2017

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Articles

Five minutes with Penny Wilson

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In an age where social media output can make or break brand reputation, the ability to personalise digital output is a key brand touchpoint. Penny Wilson, chief marketing officer at Hootsuite, discusses the importance of soci...

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Open the pod bay doors, Hal

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Artificial intelligence seems like something out of fiction. Yet its practical applications today make it an increasingly essential brand touchpoint. Brittany Golob examines branded chatbots...

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Brand experience: Kidbox

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With a novel approach to experiential packaging, Kidbox’s development has been geared around the interaction between the brand and its end users – parents and kids alike. Brittany Golob explores the brand...

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Power of (BBC) Three

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A bold move in February 2016 saw BBC Three become the first major online-only channel. While this move signalled a rebrand, the channel has once again made changes to its visual identity. Now BBC Three hopes its refreshed bra...

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For the internet, by the internet

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Visual branding for companies that exist solely online typically refers to what that company provides or sells (Airbnb’s house locator icon) or to an animal or other visual representative (SuveyMonkey’s ape outline). Occasion...

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Opinion: Embracing the power of digital nostalgia

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Sales of vinyl records are soaring and Millennials are out chasing Pokémon, as the past and the future collide, how can brands build a bridge between the digital and physical? Simon Massey, global CEO at the Gild examines thi...

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Expectations on digital experience

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It is not enough to simply have a website anymore. Brands have to consider their online experiences to best communicate with their audiences and to create a consistent brand across physical, digital and other touchpoints. Emi...

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The type writer: Digital communications

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Bruno Maag explains why the value of typeface design and its usage is magnified in digital communications It has been 100 years since Edward Johnston designed the eponymous font...

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Hashtag new filter

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Photography is an integral part of social media platforms, with pictures of events and occasions being shared on Facebook almost since its inception. Although sharing photographs...

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Instabrand babies

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A tougher economic climate, larger financial imperatives and support networks based largely on digital systems. These are just some lifestyle factors symptomatic of becoming a pa...

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@transformsays

Opinion: How can an iconic brand rediscover the magic? Ben Lambert, co-founder & director @PB_Creative_Ltd, writes:… https://t.co/A5Y2Vm89xj