Digital presents a challenge for premium alcohol brands. Communicating the differentiating value of a spirit, wine or beer – largely reliant on taste and packaging – can be difficult online, where tactile experiences...
Articles
A new visual operating system for the House of Commons.
It’s a time when the UK’s House of Commons needs to communicate its work in a better way, as the house’s difficulty to find common ground on Brexit generated criticism of representative democracy....
The Balvenie Stories range uses digital experience and storytelling to build brand
Whisky brands have experienced a resurgence of popularity of late, with increased interest around the world and in emerging markets for the spirit, particularly in Asia. However, one of the key elements of the quality...
Review site Dorsia positions itself as the anti-Yelp
The fatal flaw in conducting research through a survey is that respondents will almost always respond only in extremes. While it can be efficient to use Yelp for finding a bite to eat or TripAdvisor for stopping by a...
Digital agency Freestyle rebrands to support continual growth
Counting 22 years of existence, Midlands digital agency, Freestyle, has managed to grow and evolve within a demanding industry. The agency continues to grow in numbers, regarding both staff members and clients....
Finding the digital way with Waze
At this week’s Unbound conference, Finlay Clark, UK country manager for driving app Waze talked about smart cities and the integration of computer learning into the app’s model. He said Waze’s open source data allows...
Manchester City launches new loyalty programme
While football fans across England wait in anticipation for the rightful return of football to its motherland, the results of the FIFA World Cup are not the only football news concerning English football fans. Manches...
Little llama called Larry stars in digital brand's new look
With a mascot called Larry the Llama, a neon coloured visual identity and a host of quirky, lovable animations, Fat Llama’s new rebrand is off to a spitting, woolly, camelid start....
Epic new identity for Epic Drama channel
In a media landscape characterised by increasing choice, competition and new digital formats, the launch of a new television channel can be risky. However, if the channel’s associated brand work and visual identity re...
Peer perspectives: Dropbox
Prominent file-sharing platform Dropbox unveiled a new brand that featured a minimal wordmark retouch, the introduction of quirky hand-drawn animations and a stronger sense of self. The divisive work has for some, bee...