• Transform magazine
  • November 13, 2018

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Dariya Subkhanberdina

ClassPass takes a step forward with redesign

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With trends such as pilates and cycling rising in popularity, businesses continue to capitalise on the fitness sector by introducing classes such as Soul Cycle and Pure Barre, fitness health clubs and trendy boutique studios....

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Disconnect between external and local identity for French place brand

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As the capital of the quiet and rural Nièvre Department in central France, Ville de Nevers is a town characterised by its mediaeval and Renaissance heritage. Acclaimed for its art, architecture and rich history, Nevers, often...

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Rebrand for Czech Ice Hockey reflects national identity

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Ice hockey, the Czech Republic’s national sport, has been embedded in Czech culture for over 100 years. In preparation for the upcoming season, the governing body of ice hockey in the Czech Republic and one of the founding mem...

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Colourful rebrand revealed for science programme Tomorrow Today

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While world-transforming scientific breakthroughs are responsible for the progress of the past, in order to maintain a culture of prosperity, knowledge must be passed onto future generations. By creating educational programmes...

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Rebrand illuminates Tatarstan-based bank’s new identity

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Ak Bars Bank, a Kazan, Tatarstan-based financial company, has refreshed its brand identity in partnership with international design agency Landor Associates. Celebrating its 25th anniversary, Ak Bars Bank’s new visual expressi...

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Funeral service company goes Beyond clichés

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Online funeral service company, formerly known as Funeralbooker, has renamed itself as Beyond and partnered with design studio SomeOne to craft a brand identity that stands out in the funeral sector and brings transparency to...

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Charity cricket programme unveils new brand identity

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A symbol of British national identity, cricket continues to brighten the long summer days of British youth across the country. The Lord’s Taverners Disability Cricket Programme, a youth cricket and disability sports charity, h...

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Flipboard’s rebrand serves as a reminder of its mission

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In a fast-paced and unpredictable digital age littered with fake news and information overload, it has never been more important for media companies to communicate a clear purpose to their users. By redesigning its visual bran...

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Ukraine’s new place brand revamps country’s global identity

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Having gone through two revolutions and a Russian invasion, Ukraine has had a rocky past. According to a study supported by the British government, the three most common adjectives associated with Ukraine are ‘corruption,’ ‘wa...

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Luxury real estate firm embraces change

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In an effort to prepare the company for the future, Brown Harris Stevens, a luxury residential real estate brokerage firm, has unveiled a new brand identity in collaboration with design consultancy Pentagram....

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