The UEFA Europa League has united football fans and players for almost fifty years. In preparation for the upcoming season, the league has released a refreshed identity to engage fans and keep up with the dynamic natu...
Dariya Subkhanberdina
John Lewis highlights partnership model by rebranding
John Lewis remains one of Britain’s largest retailers, but as the retail industry continues to struggle during a time of generational change, brands must differentiate themselves in order to stand out. John Lewis Part...
Manchester City launches new loyalty programme
While football fans across England wait in anticipation for the rightful return of football to its motherland, the results of the FIFA World Cup are not the only football news concerning English football fans. Manches...
