• Transform magazine
  • September 17, 2019

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Brittany Golob

Place, diplomacy and perception at upcoming City Nation Place conference

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Perception has always benefited – or plagued – certain countries in their dealings with other nations and their leaders, in economic growth and in terms of tourism appeal. Country brand is so important to some nations as to e...

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Ice cold warmth for Norwegian telco brand

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Norway is bisected by the Arctic Circle, meaning that for nearly half the year, across nearly half the country, there is a lot of ice. One of its biggest telecoms companies, ice.net similarly covers about 80% of the Norwegian...

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Weight Watchers loses the weight to become WW

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Often, brands that begin as pioneers in their industries, that become the trendsetters and leading voices, fizzle out over time. If they fail to reinvent themselves or fail to adapt to new customer needs or simply, fail. But...

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Dunkin' drops Donuts, still has doughnuts

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According to Research and Markets, a market tracking and research organisation, global consumption of doughnuts is expected to rise by 5.47% by 2021. Anecdotally, artisan doughnut stands are popping up in markets and neighbou...

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Periods, repackaged

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From surfer slang to Alicia Silverstone in Clueless to cartoon character Betty Boop, the name ‘Betty’ has become associated with femininity. Now in the UK, it’s becoming associated with feminine hygiene....

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Marriage of motion and music at Royal Opera House

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The Royal Opera House is a London institution. So much so, that it is synonymous with the plaza in which it resides, Covent Garden. But, it is also synonymous with world-class dance and theatre....

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Name, place and identity in local theatre branding

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It’s a tale of two theatres. It’s the Kiln versus the Tricycle. It’s old versus new. It’s history versus future. It’s broadcast versus dialogue. And it’s not how the story of a rebrand is supposed to be told....

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Uber's brand is always on the move

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In 2016, former Uber CEO Travis Kalanick took inspiration – or so the rumour goes – from hotel bathroom tiles and worked with in-house designers on a rebrand of the popular ride hailing app. The brand had two main iterations,...

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Kodak fashion partnership creates a new kind of moment

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If it wasn’t painfully obvious from the shell tracksuits, choker necklaces and chunky sneakers, the ‘90s are in fashion right now. As a result, not only are ‘90s fashions popular, but brands that had a heyday of sorts – like...

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Around the world in three place brands

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This month, place branding made news around the world as three major projects celebrated the unique nature of cities, regions and nations. We highlight stories from Ireland, Australia and the UK...

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