• Transform magazine
  • December 12, 2018

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Brittany Golob

Packaging roundup: bread, bars and coffee beans

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This autumn has seen many food brands unveil new packaging. Here is a closer look at three recent rebrands in the food and drink sector...

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Brand disloyalty and career fluidity, Gen Z in focus

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Gen Z is going to take over the world. Objectively, those born roughly between 1995 and 2010 make up a 2.56bn strong population. They will one day become the movers and shakers of the world. But, according to brand consultancy...

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Sustainable futures: REI

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Gaining the support of 475 organisations from all sectors and taking a stand on a day when no other brand will, REI has put its commitment to people and the environment at the heart of its business. How does its #OptOutside ca...

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#TransformTuesday: 24 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Making brand architecture magic

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What began in 1993 as a game convention attendees could play in the awkward time periods between events has since become a global phenomenon with fans of all ages. Magic the Gathering is no longer a single brand but a family o...

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Leisure and shopping centres escape outdated branding

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With 470m of ski slopes, 792,500 sq ft and millions of visitors per year across two locations, the two Xscape leisure centres in the UK needed a brand that could support their lofty goals....

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Sowing the seeds for instant mash brand

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In the United States, the state of Idaho is synonymous with the potato. The ‘Grown in Idaho’ designation has achieved awareness across the country. And Idahoan Foods has used that to its advantage in the development and sale o...

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Desire, irresistibility and the intoxication of a seductive idea

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Many brands craft a desirable product. Few create a powerful enough idea to change culture itself. Brittany Golob analyses the impact brands have had on behaviour Imagine a world wit...

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Brand profile: Wacoal Europe

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Shaping a brand is like shaping a bra. It requires creativity, research, science and an understanding of the target audience. How has Wacoal shaped its brand to better represent women and, as a result, help shape its category?...

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Fifth year of celebrating brand excellence, for Transform Awards MENA

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Five years ago, the branding industry in the Middle East and North Africa was still finding its feet. There was some quality work, but companies were only beginning to recognise the value of a strong brand and brand strategy....

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