• Transform magazine
  • March 21, 2018


Brittany Golob

Whisky experience evokes Victoriana, modern sophistication


The Lowlands, Speyside, the Highlands, Islay and the Islands – and Campbeltown. The traditional regions of whisky making in Scotland have been largely dominated by the former four, at least for the past couple of decades. But...

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Employer Brand Management Awards 2018 shortlist announced


Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. For the p...

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Sun, snow and sliding in Olympic team branding


Unlike bobsledders who compete by sliding downhill, some brands have to face an uphill battle when it comes to brand recognition. They struggle to gain the attention of their target audiences, and once gained, to retain it....

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Dipping into a new brand

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Call it a chickpea, call it a garbanzo bean, call it gram; whatever it's called, when pureed and mixed with olive oil, tahini, lemon juice and garlic salt it becomes hummus. And synonymous with hummus in many markets is Sabra...

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Love is in the air for major romance publisher


Love is in the air this Valentine’s Day. Perennial publisher of romance novels, dating back to 1908, Mills & Boon has now become a major e-book player as well. The shift to digital, and the growing trend toward modern romance...

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Big tree, green rebrand for Big Green and Dartmouth College


Nestled among the pines in a snowy, green corner of New Hampshire, Dartmouth College educates some of the US’ brightest students. Part of the Ivy League, Dartmouth’s national and international reputation is supported by a bra...

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Food and drink rebrands: Corporate, consumer and coffee


From Oregon to the Ukraine, food and drink companies are updating their brands. For some, it's a matter of growth and relevance, for others its a reflection of their values writ large...

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Target introduces new portfolio of clothing sub-brands


For many Americans, a visit to Target is not just a shopping trip, but an experience. The store is notorious on social media for shoppers intending to purchase only one item, but leaving with a number of items....

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Pair of Scottish Roberts inspire luxe single malt branding


Whisky has been a Scottish tradition for centuries. It flows through the nation like the peated waters of its many rivers and streams. For Scottish distillers, however, heritage is not always enough to succeed in a world domi...

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Russian brand banned from PyeongChang Olympics


The Olympic flag is internationally recognisable. It stands for clear values and it represents millions of athletes. But occasionally, it represents individuals as well. And in that case, it takes the place of the national fl...

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