• Transform magazine
  • January 19, 2018

Top

Brittany Golob

Pair of Scottish Roberts inspire luxe single malt branding

2Bottles_PRVis2_R.jpg

Whisky has been a Scottish tradition for centuries. It flows through the nation like the peated waters of its many rivers and streams. For Scottish distillers, however, heritage is not always enough to succeed in a world domi...

Read More

Russian brand banned from PyeongChang Olympics

8454588413_bb94ea093b_z.jpg

The Olympic flag is internationally recognisable. It stands for clear values and it represents millions of athletes. But occasionally, it represents individuals as well. And in that case, it takes the place of the national fl...

Read More

Transform Awards 2018 to celebrate North America's best in brand

1.jpg

A 34 year-old major television brand and a 17 year-old mobile service challenger brand now have a point of commonality. They were both recipients of the premier awards at last year’s Transform Awards North America. The ‘Grand...

Read More

Ice, snow and celebration at Beijing 2022 emblem unveiling

2017-12-15-beijing-logo-inside-01.jpg

Olympic branding is often reliant on language and typeface design to convey a message. The upcoming Winter Games in PyeongChang reflect this as the city’s Olympic logo is a stylised rendering of two Korean characters. With th...

Read More

Spotlight on Foster's Freeze

3.jpg

With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Brittany Golob reports on the Californian icon...

Read More

Brand ambassadors key to employer brand success

DQ2aCf_W0AAT5a5.jpg

The word of the day was ‘firestarters.’ An unusual expression for the more often used ‘brand ambassadors,’ firestarters captured the imaginations of attendees at the Employer Brand Management conference last week....

Read More

New name takes off for Hollywood Burbank Airport

HBA.jpg

Known by previous aliases the Burbank-Glendale-Pasadena Airport, United Airport, the Lockheed Air Terminal – affectionately known locally as simply the Burbank Airport – the airport in the Los Angeles suburb of Burbank has an...

Read More

Profile: Dignity Health

mural_comp_v6_sm.jpg

US healthcare provider Dignity Health has redeveloped its brand, renamed its organisation and reimagined its place in the community. Brittany Golob examines the way a brand platform can share joy, and ducklings, to a wider...

Read More

Brand experience: Rock and Roll Hall of Fame

-DSC02970x.jpg

The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...

Read More

It's a woman's world

ukotex7.jpeg

Branding in the feminine hygiene category is undergoing a transition. Some brands are pioneering a new approach based on realistic imagery, sophisticated branding and on rejecting clichéd visual tropes. Brittany Golob discuss...

Read More

Page 1 of 10