• Transform magazine
  • October 21, 2018

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Brittany Golob

Name, place and identity in local theatre branding

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It’s a tale of two theatres. It’s the Kiln versus the Tricycle. It’s old versus new. It’s history versus future. It’s broadcast versus dialogue. And it’s not how the story of a rebrand is supposed to be told....

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Uber's brand is always on the move

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In 2016, former Uber CEO Travis Kalanick took inspiration – or so the rumour goes – from hotel bathroom tiles and worked with in-house designers on a rebrand of the popular ride hailing app. The brand had two main iterations,...

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Kodak fashion partnership creates a new kind of moment

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If it wasn’t painfully obvious from the shell tracksuits, choker necklaces and chunky sneakers, the ‘90s are in fashion right now. As a result, not only are ‘90s fashions popular, but brands that had a heyday of sorts – like T...

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Around the world in three place brands

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This month, place branding made news around the world as three major projects celebrated the unique nature of cities, regions and nations. We highlight stories from Ireland, Australia and the UK...

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McCormick spices things up in new pack designs

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Every home cook knows that good spices means big flavours. From smoky, yellow turmeric to fiery, red cayenne pepper to earthy, warm cumin, spices play a big role in people’s lives. As a product, spice canisters are a tangible,...

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Spotlight on Benoy

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Boasting an impressive portfolio of brands, architectural firm Benoy is midway through celebrating its 71st year. How has the company transformed its previously inflexbile brand architecture to one befitting its global portfol...

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British brand introduces safari-themed coffee packaging

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In its Christmas 2017 ‘Coffees of the World’ gift set, UK coffee and tea purveyor Whittard of Chelsea highlighted retro-inspired illustrations of animals local to the places in which its coffee derives. The square-packaged gro...

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Tradition meets forward trajectory in Carlsberg's global rebrand

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When visiting the home of Danish beer Carlsberg in Copenhagen, its history, heritage and position in the world’s pantheon of lager is affirmed. The original brewery still stands near the centre of the Danish capital, proudly e...

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Daring design strategy for British brand Debenhams

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Change is rife on the British high street. BHS collapsed. House of Fraser went into administration. John Lewis, still alive and kicking, has rebranded. Now, Debenhams has unveiled a new look for a new era....

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Purple sphere inspires safety and flexibility in insurance company rebrand

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“We saw this brand review as a significant opportunity to reaffirm and align to our purpose by telling the IAG story more clearly, and to develop a simple, flexible visual identity,” says Brent Smart, CMO of Insurance Australi...

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