• Transform magazine
  • February 19, 2018

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Brittany Golob

Spotlight on Foster's Freeze

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With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Brittany Golob reports on the Californian icon...

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Brand ambassadors key to employer brand success

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The word of the day was ‘firestarters.’ An unusual expression for the more often used ‘brand ambassadors,’ firestarters captured the imaginations of attendees at the Employer Brand Management conference last week....

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New name takes off for Hollywood Burbank Airport

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Known by previous aliases the Burbank-Glendale-Pasadena Airport, United Airport, the Lockheed Air Terminal – affectionately known locally as simply the Burbank Airport – the airport in the Los Angeles suburb of Burbank has an...

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Profile: Dignity Health

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US healthcare provider Dignity Health has redeveloped its brand, renamed its organisation and reimagined its place in the community. Brittany Golob examines the way a brand platform can share joy, and ducklings, to a wider...

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Brand experience: Rock and Roll Hall of Fame

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The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...

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It's a woman's world

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Branding in the feminine hygiene category is undergoing a transition. Some brands are pioneering a new approach based on realistic imagery, sophisticated branding and on rejecting clichéd visual tropes. Brittany Golob discuss...

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Mr Cooper greets the home lending sector

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It may sound more like a boutique hotel chain or an upscale eyewear brand, but Mr Cooper is the new brand for 23 year-old American mortgage provider Nationstar. Working with Phen...

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Storytelling benefits brand awareness, relevance, survey says

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The run up to the holiday season is, in the UK and beyond, an opportunity for brands to tell stories. Adverts proliferate from consumer brands hoping to spark holiday cheer while driving sales. Stories can be the lifeblood of...

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A single malt double act

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Whisky is one of those rare products that spans the pricing scale from the most affordable to the peaks of luxury. Designing packaging and branding for products from the same distillery, but those that reflect both ends of th...

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Packaging roundup: bread, bars and coffee beans

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This autumn has seen many food brands unveil new packaging. Here is a closer look at three recent rebrands in the food and drink sector...

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