• Transform magazine
  • June 25, 2018

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Brittany Golob

Olympic branding, examined

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Branding and design excellence have come to define the Olympic Games. Brands require consideration of a country’s culture, traditions and future at the Games, team and national levels, alike. Brittany Golob analyses branding f...

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Peter Dinklage teams up with Estrella for sun and brand strategy

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Beginning on a bicycle on an Amsterdam canal before travelling to a Dodge Charger in gritty downtown LA and then on to a boat by the sparkling city of Barcelona, a short film released by Estrella Damm seeks to capture some of...

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New England museum unveils bright, modern brand

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North America was discovered because of seafaring vikings, and later, seafaring Italians. Its relationship with the sea by no means ended in 1492. Throughout its days as a British colony, an independent nation and a world supe...

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Brand profile: Inmarsat Aviation

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With challenges related to awareness, market share, internal structure and business model, Inmarsat Aviation had to adopt a startup mentality and bold strategy in order to achieve success. Brittany Golob reports...

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Success stories and successful storytelling at Employer Brand Management Awards 2018

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Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. For the pa...

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Crafting a unique identity for Rioja wine

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Many wines may have a sense of identity, but now, a Spanish regional specialty has told the world that it knows who it is. With a new marketing slogan, ‘saber quién eres,’ – or ‘know who you are’ – the Rioja regulatory board,...

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#TransformTuesday: 17 April

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Big, bold and brave approach for Canadian team rebrand

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In whichever way a rugby uniform is designed, it will inevitably be covered in mud at the end of 80 minutes. That doesn’t mean those uniforms, and the team brand that comprises the wider brand system, can’t look good, even whe...

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Brands must differentiate to survive

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Markets are driven by choice. Consumers have so many options that brands that fail to deliver pay dearly for their mistakes. Once business is lost, it’s difficult to regain. Companie...

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Mixed berries and fruit mix things up in cider category

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“The feedback that we’ve had on our [corporate rebranding] has surpassed our expectation. It has made a huge difference to how our business is perceived,” UK cider maker Westons’ head of UK sales, Geoff Bradman says of the reb...

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