• Transform magazine
  • February 18, 2019

Top

Brittany Golob

#TransformTuesday: 15 January

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

On my honour

Cub Scout in new clothing.jpg

The Scouts in the UK recently unveiled a major rebrand. But its success hinged on the effective development and implementation of a brand asset management system that could facilitate use by all of the organisations thousands...

Read More

Enough is enough for new Virgin Active positioning

VA-Enough_Film-Still_03.jpg

Whether it’s mince pies or latkes, turkey or nut roast, the holiday season can be full of temptations to overindulge. It also means January is the biggest month of the year for fitness and gym brands, all seeking to capitalise...

Read More

Travel companies rarely inspire trust or loyalty, survey shows

passenger-traffic-122999_640.jpg

The holiday season can be the most popular, expensive and stressful time to travel. In that setting of general mania and panic, travellers have the choice between opting for the most budget-friendly booking options and their m...

Read More

Out of this world sub-brands unveiled for UK heritage brewer

Image 1 - Cosmic Brew.jpg

The UK’s northern hub of Manchester is home to many notable things. Rock bands. Football clubs. World-class universities. Of its many contributions to the British culture and economy is 190 year-old brewing company and pub cha...

Read More

Adapt or die

main 1e.jpg

Crafting a lifestyle brand that can interact with and even shape culture, while still strengthening its core proposition, requires a level of adaptation and flexibility that can make or break a company’s success. Brittany Golo...

Read More

#TransformTuesday: 8 January

tt.png (1)

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Branded experiences build emotional connections

2312526351_bf24b76d02_z.jpg

In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. At an 11 October event focusing on brand experience, brand consultancy Collider explored the ways in which experience i...

Read More

Place branding around the world at City Nation Place summit

1280x720-cnp-2018-web-panorama.jpg

In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. On 8-9 November, the City Nation Place summit drew place brand experts from around the world to London for a two day ev...

Read More

Employer brand management makes businesses perform better, conference shows

ebmc.jpeg

“The best way to manage the employer brand is by making your company the best place to work. You can’t put barbed wire around the door,” said Andrew Page, executive chairman at Alfa Systems, at the fifth annual Employer Brand...

Read More