• Transform magazine
  • October 21, 2018

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Brittany Golob

Brand value measured in billions of dollars

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When it comes to brand valuations, there are generally two varieties. The first examines consumer sentiment, opinion and perception of a brand. The second looks at various factors contributing to brand reputation or value like...

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Finding the digital way with Waze

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At this week’s Unbound conference, Finlay Clark, UK country manager for driving app Waze talked about smart cities and the integration of computer learning into the app’s model. He said Waze’s open source data allows municipal...

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Five minutes with John Gambell

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Yale University has a sprawling, urban campus, a number of sub-brands and a strong logo. How has typography shaped its brand touchpoints and influenced its brand management strategy? Yale's university printer John Gambell disc...

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Brand experience: Diageo

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Diageo teamed up with a London-based studio to create a piece of film that would take over the tallest building in Mexico City, engaging its populace while seeking to heal a city damaged by a recent, massive earthquake. Britta...

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Transform Awards Europe celebrates 10th anniversary with call for entries

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Ten years ago, Communicate magazine wanted to determine who the set the standard for rebranding and brand development. Covering that topic each month in the magazine, Communicate needed a benchmark. The Transform Awards was bo...

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Creativity in legal sector can help build stronger brands

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In the legal sector, brand is often an afterthought. It’s a letterheading or a keychain or a company coffee mug. Only recently has it begun to be seen as the face of the organisation; something that conveys the purpose and rep...

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Opportunities for brand to rebuild trust in third sector

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There’s no question that the charity sector has been undergoing significant change since 2008. Not only did the financial crisis alter the reliability of fundraising and government funding for many charities, large and small,...

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Spotlight on RHI Magnesita

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One company’s longstanding relationship with fire has enabled it to rekindle its focus on progress, innovation and scientific research. Brittany Golob reports on RHI Magnesita’s new brand...

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Brand positioning and its impact on corporate and societal change

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Building a brand – either in terms of awareness or business growth – requires, among other things, a fastidious approach to brand collaborations and a keen understanding of brand positioning. At Cannes Lions, some of the bigge...

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Dispatches from Cannes Lions, part two

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Olympic athletes are inspiring. They offer the world their drive, their success, their failure and most of all, their stories, in every Olympiad. At Cannes Lions today, they offered creative professionals their opinions on wor...

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