Brittany Golob

Many wines may have a sense of identity, but now, a Spanish regional specialty has told the world that it knows who it is. With a new marketing slogan, ‘saber quién eres,’ – or ‘know who you are’ – the Rioja regulatory board,...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

In whichever way a rugby uniform is designed, it will inevitably be covered in mud at the end of 80 minutes. That doesn’t mean those uniforms, and the team brand that comprises the wider brand system, can’t look good, even whe...

Markets are driven by choice. Consumers have so many options that brands that fail to deliver pay dearly for their mistakes. Once business is lost, it’s difficult to regain. Companie...

“The feedback that we’ve had on our [corporate rebranding] has surpassed our expectation. It has made a huge difference to how our business is perceived,” UK cider maker Westons’ head of UK sales, Geoff Bradman says of the reb...

The Lowlands, Speyside, the Highlands, Islay and the Islands – and Campbeltown. The traditional regions of whisky making in Scotland have been largely dominated by the former four, at least for the past couple of decades. But,...

Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. For the pa...

Unlike bobsledders who compete by sliding downhill, some brands have to face an uphill battle when it comes to brand recognition. They struggle to gain the attention of their target audiences, and once gained, to retain it....

Call it a chickpea, call it a garbanzo bean, call it gram; whatever it's called, when pureed and mixed with olive oil, tahini, lemon juice and garlic salt it becomes hummus. And synonymous with hummus in many markets is Sabra....

Love is in the air this Valentine’s Day. Perennial publisher of romance novels, dating back to 1908, Mills & Boon has now become a major e-book player as well. The shift to digital, and the growing trend toward modern romance...