• Transform magazine
  • June 28, 2017

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Brittany Golob

Black market: Online brand protection

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Counterfeit sites and goods are proliferating across several sectors. How can brands protect themselves online from fraudsters, cheats and copycats? Brittany Golob investigates...

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Drawing out the bad blood

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Damning evidence of drug use in sports can be the death knell for a once-lucrative relationship. Brittany Golob examines the importance of aligning brand values through partnerships and sponsorships...

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Defining innovation: Dubai Lynx, day 2

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"Innovation is doing things differently in order to do them better," says JR Little, head of innovation at Dentsu Aegis agency Carat. That sentiment defined the second day of the Dubai Lynx festival....

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Going glocal: Dubai Lynx, day 1

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It's no secret that brands are interested in the Middle East. Western retailers and luxury brands have jumped on the new opportunities to provide unique experiences to discerning audiences, B2B companies have expanded their f...

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Talkin' 'bout my generation

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The practice of generation profiling is not an exact science. However, certain trends and outlooks do hold true. For brands, many of whom set the tone for generational pop culture, understanding the mindset of each age group...

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Talking brand with Brand Union

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Transform magazine caught up with Brand Union at the Transform Awards Asia-Pacific where it won the Grand Prix and a clutch of other awards. Here they talk about their work with Pizza Hut, Dongguan Minying and brand concepts...

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A sense of purpose

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Corporate purpose can have a huge impact on the long-term success of any company. From where should it arise within the organisation and how should a purpose-driven change programme be implemented? Speakers at brand agency Ap...

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Buried treasure: Changing the forecourt retail experience

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Forecourt retail is a long-neglected sector, yet it has the potential to have an impact on the bottom line of fuel retailers. How can companies reinvigorate this sector with a focus on brand experience and design. Brittany Go...

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Brand experience: Weber

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User experience centred around moments, recipes and interactive content is the focus for a digital platform developed for barbecue purveyor Weber. How does its success reflect the brand’s approach to experience? Brittany Golo...

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Once upon a brand story

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The concept of storytelling is used by brands to signify that their brand communications are defined by an overall strategy with clear objectives. With the rise of the use of ‘st...

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