• Transform magazine
  • April 20, 2018

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Brittany Golob

Profile: Dignity Health

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US healthcare provider Dignity Health has redeveloped its brand, renamed its organisation and reimagined its place in the community. Brittany Golob examines the way a brand platform can share joy, and ducklings, to a wider...

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Brand experience: Rock and Roll Hall of Fame

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The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...

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It's a woman's world

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Branding in the feminine hygiene category is undergoing a transition. Some brands are pioneering a new approach based on realistic imagery, sophisticated branding and on rejecting clichéd visual tropes. Brittany Golob discuss...

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Mr Cooper greets the home lending sector

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It may sound more like a boutique hotel chain or an upscale eyewear brand, but Mr Cooper is the new brand for 23 year-old American mortgage provider Nationstar. Working with Phen...

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Storytelling benefits brand awareness, relevance, survey says

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The run up to the holiday season is, in the UK and beyond, an opportunity for brands to tell stories. Adverts proliferate from consumer brands hoping to spark holiday cheer while driving sales. Stories can be the lifeblood of...

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A single malt double act

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Whisky is one of those rare products that spans the pricing scale from the most affordable to the peaks of luxury. Designing packaging and branding for products from the same distillery, but those that reflect both ends of th...

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Packaging roundup: bread, bars and coffee beans

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This autumn has seen many food brands unveil new packaging. Here is a closer look at three recent rebrands in the food and drink sector...

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Brand disloyalty and career fluidity, Gen Z in focus

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Gen Z is going to take over the world. Objectively, those born roughly between 1995 and 2010 make up a 2.56bn strong population. They will one day become the movers and shakers of the world. But, according to brand consultanc...

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Sustainable futures: REI

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Gaining the support of 475 organisations from all sectors and taking a stand on a day when no other brand will, REI has put its commitment to people and the environment at the heart of its business. How does its #OptOutside c...

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#TransformTuesday: 24 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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