• Transform magazine
  • March 28, 2017

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Brittany Golob

Who am I?: Heritage and rebranding

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Heritage is more than just history, it speaks to the brand's purpose, to its past and to its promise to stakeholders. Getting it right facilitates innovation, but does getting it wrong lead to disaster?...

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Spotlight on Kamstrup

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Changes in communications have forced companies that traditionally operated firmly in the B2B space into the consumer spotlight for the first time. Danish engineering company Kamstrup met that challenge head on with a gracefu...

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Spotlight on Pizza Hut

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Pizza Hut was losing traction with Millennials, so it not only revamped its visual identity, but redefined its approach to pizza, flavour and communications. Brittany Golob talks taste, heritage and the power of now with Pizz...

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Spotlight on MLS

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Branding in football, when done right, can revolutionise a team or league for the better. Brittany Golob examines the Major League Soccer and Everton rebrands The life and times...

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Fast forward to the future

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The value of brand is the ultimate intangible. It’s what investors try to enumerate, what brand communicators try to understand and what consumers think they know. For one agency, brand value amounts to a company’s ability to...

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What the EFF?

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When new beauty brand commissioned London-based brand agency Frank Bright & Abel to create its visual identity, the team had to ask itself, “How do we illustrate the invisible?” EFF’s brand positioning focuses on its invisibl...

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Digital brand consistency for Lord's

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The spiritual home of cricket was not as at ease in its home online as it is in St John’s Wood. For Lord’s Cricket Club, the Marylebone Cricket Club (MCC) and the Lord’s Cricket Ground, a unifying web presence was elusive unt...

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Style restyled for Alitalia rebrand

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In 1967, the then-brand new Alitalia required the application of Landor’s brand across its fleet of 747s, DC-10s and others. The versatile, yet relatively small company was complemented by a simple black-lined wordmark and th...

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Living, loving or losing luxury

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The luxury sector can be contradictory. It is at once focused on the future and the past, on digital and traditional communications, on exclusivity and awareness on sustainability and on sales. Yet, it’s ultimately the brand...

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Craft, heritage and revolution for the water of life

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The perception of whisky is shifting away from the dusty bottle on the old man’s liquor shelf. Younger consumers, digital communications and packaging technologies have led to a revolution in the ways in which whisky brands c...

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