• Transform magazine
  • August 15, 2018

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Brittany Golob

Big tree, green rebrand for Big Green and Dartmouth College

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Nestled among the pines in a snowy, green corner of New Hampshire, Dartmouth College educates some of the US’ brightest students. Part of the Ivy League, Dartmouth’s national and international reputation is supported by a bran...

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Food and drink rebrands: Corporate, consumer and coffee

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From Oregon to the Ukraine, food and drink companies are updating their brands. For some, it's a matter of growth and relevance, for others its a reflection of their values writ large...

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Target introduces new portfolio of clothing sub-brands

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For many Americans, a visit to Target is not just a shopping trip, but an experience. The store is notorious on social media for shoppers intending to purchase only one item, but leaving with a number of items....

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Pair of Scottish Roberts inspire luxe single malt branding

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Whisky has been a Scottish tradition for centuries. It flows through the nation like the peated waters of its many rivers and streams. For Scottish distillers, however, heritage is not always enough to succeed in a world domin...

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Russian brand banned from PyeongChang Olympics

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The Olympic flag is internationally recognisable. It stands for clear values and it represents millions of athletes. But occasionally, it represents individuals as well. And in that case, it takes the place of the national fla...

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Transform Awards 2018 to celebrate North America's best in brand

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A 34 year-old major television brand and a 17 year-old mobile service challenger brand now have a point of commonality. They were both recipients of the premier awards at last year’s Transform Awards North America. The ‘Grand...

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Ice, snow and celebration at Beijing 2022 emblem unveiling

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Olympic branding is often reliant on language and typeface design to convey a message. The upcoming Winter Games in PyeongChang reflect this as the city’s Olympic logo is a stylised rendering of two Korean characters. With the...

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Spotlight on Foster's Freeze

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With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Brittany Golob reports on the Californian icon...

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Brand ambassadors key to employer brand success

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The word of the day was ‘firestarters.’ An unusual expression for the more often used ‘brand ambassadors,’ firestarters captured the imaginations of attendees at the Employer Brand Management conference last week....

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New name takes off for Hollywood Burbank Airport

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Known by previous aliases the Burbank-Glendale-Pasadena Airport, United Airport, the Lockheed Air Terminal – affectionately known locally as simply the Burbank Airport – the airport in the Los Angeles suburb of Burbank has ann...

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