• Transform magazine
  • June 20, 2019


Brittany Golob

Out of this world sub-brands unveiled for UK heritage brewer

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The UK’s northern hub of Manchester is home to many notable things. Rock bands. Football clubs. World-class universities. Of its many contributions to the British culture and economy is 190 year-old brewing company and pub ch...

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Adapt or die

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Crafting a lifestyle brand that can interact with and even shape culture, while still strengthening its core proposition, requires a level of adaptation and flexibility that can make or break a company’s success. Brittany Gol...

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#TransformTuesday: 8 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Branded experiences build emotional connections


In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. At an 11 October event focusing on brand experience, brand consultancy Collider explored the ways in which experience...

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Place branding around the world at City Nation Place summit


In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. On 8-9 November, the City Nation Place summit drew place brand experts from around the world to London for a two day e...

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Employer brand management makes businesses perform better, conference shows


“The best way to manage the employer brand is by making your company the best place to work. You can’t put barbed wire around the door,” said Andrew Page, executive chairman at Alfa Systems, at the fifth annual Employer Brand...

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Collaborative future for WPP's brand and holdings


Founders have an impact on their businesses beyond the bottom line. They can set the tone for corporate culture, inspire the vision for the future and create a public persona for the organisation. That had been the case with...

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Transform's Young Contenders are building a better brand industry

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Transform magazine covers rebranding and brand development, strategy, design and creative across Europe’s brand industry, and beyond. The industry is developing and maturing, proving with more confidence its value to business...

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Employer brand's impact on corporate reputation examined


The employer brand is of untold value to corporate reputation. By crafting an employer brand that is not only able to build awareness of a company, but to effectively communicate what it offers to employees – and perhaps othe...

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British shirtmaker reexamines brand, design and international strategy


India’s prominence in manufacturing has had an unintended, yet powerful, impact on one of Britain’s premium shirtmakers. The Pink brand, which has operations worldwide and a headquarters in London, manufactures its signature...

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