• Transform magazine
  • October 20, 2017

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Brittany Golob

Going glocal: Dubai Lynx, day 1

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It's no secret that brands are interested in the Middle East. Western retailers and luxury brands have jumped on the new opportunities to provide unique experiences to discerning audiences, B2B companies have expanded their f...

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Talkin' 'bout my generation

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The practice of generation profiling is not an exact science. However, certain trends and outlooks do hold true. For brands, many of whom set the tone for generational pop culture, understanding the mindset of each age group...

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Talking brand with Brand Union

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Transform magazine caught up with Brand Union at the Transform Awards Asia-Pacific where it won the Grand Prix and a clutch of other awards. Here they talk about their work with Pizza Hut, Dongguan Minying and brand concepts...

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A sense of purpose

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Corporate purpose can have a huge impact on the long-term success of any company. From where should it arise within the organisation and how should a purpose-driven change programme be implemented? Speakers at brand agency Ap...

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Buried treasure: Changing the forecourt retail experience

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Forecourt retail is a long-neglected sector, yet it has the potential to have an impact on the bottom line of fuel retailers. How can companies reinvigorate this sector with a focus on brand experience and design. Brittany Go...

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Brand experience: Weber

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User experience centred around moments, recipes and interactive content is the focus for a digital platform developed for barbecue purveyor Weber. How does its success reflect the brand’s approach to experience? Brittany Golo...

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Once upon a brand story

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The concept of storytelling is used by brands to signify that their brand communications are defined by an overall strategy with clear objectives. With the rise of the use of ‘st...

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Spotlight on Caleres

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Corporate shoe company Caleres looked to its heritage to pave the way into the future. Brittany Golob reports on the shoes, style and photo shoot of the new brand When the team f...

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Social climbers: Luxury fashion insights

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For luxury brands, social media is less about consumer-oriented marketing than it is about building a brand and engaging audiences in a long- term brand experience. Brittany Golob examines social insights in the luxury sector...

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Transform in North America

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Some of the world’s most influential brands come from North America – Apple, McDonald’s, GE, TD, Corona, Coca-Cola – and many of the regional or national brands across the continent swiftly become global in nature....

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