• Transform magazine
  • September 20, 2019

Top

Brittany Golob

Fun-filled design meets FMCG strategy in Livia's rebrand

Livia's_Millionaires.png

Today, Livia's announced a major rebrand and repositioning. In an exclusive with Transform magazine, Family (and friends)'s Derek Johnston talks about the retail packaging strategy and design used in the Livia's rebrand...

Read More

Molson portfolio draws on heritage, visual equity in rebrand

molson_canada_can_wall_stack.jpg

Branding Canadian national icons can be so straightforward as to lead to cliché. The country’s simple, iconic maple leaf flag allows its companies to tap into that brand equity with ease. Yet, everything from its sports teams...

Read More

Tech and luxury brands show their strength in Global 500

alloy-wheel-3943626_640.jpg

One is an Italian heritage brand with strong global recognition, a limited consumer base and a small number of brand extensions. The other is an American digital giant with strong market penetration, a huge consumer base and...

Read More

Music sets the stage for theatre company rebrand

Music_NToS_01.jpg

For most national arts companies, there is a logical home venue, a landmark of sorts to help attract attendees and build awareness. But, that model may preclude an audience beyond those already interested in theatre from atte...

Read More

Uncovering the Olympic brand story at the Olympic Museum

IMG_3433.JPG

For two weeks every two years, millions of people around the world will be staring at a single brand. No matter the feeling it evokes, there is one thing certain of Olympic Games branding, it will be seen and experienced by m...

Read More

#TransformTuesday: 22 January

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

#TransformTuesday: 15 January

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

On my honour

Cub Scout in new clothing.jpg

The Scouts in the UK recently unveiled a major rebrand. But its success hinged on the effective development and implementation of a brand asset management system that could facilitate use by all of the organisations thousands...

Read More

Enough is enough for new Virgin Active positioning

VA-Enough_Film-Still_03.jpg

Whether it’s mince pies or latkes, turkey or nut roast, the holiday season can be full of temptations to overindulge. It also means January is the biggest month of the year for fitness and gym brands, all seeking to capitalis...

Read More

Travel companies rarely inspire trust or loyalty, survey shows

passenger-traffic-122999_640.jpg

The holiday season can be the most popular, expensive and stressful time to travel. In that setting of general mania and panic, travellers have the choice between opting for the most budget-friendly booking options and their...

Read More