Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Brittany Golob
#TransformTuesday: 15 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
On my honour
The Scouts in the UK recently unveiled a major rebrand. But its success hinged on the effective development and implementation of a brand asset management system that could facilitate use by all of the organisations t...
Enough is enough for new Virgin Active positioning
Whether it’s mince pies or latkes, turkey or nut roast, the holiday season can be full of temptations to overindulge. It also means January is the biggest month of the year for fitness and gym brands, all seeking to c...
Travel companies rarely inspire trust or loyalty, survey shows
The holiday season can be the most popular, expensive and stressful time to travel. In that setting of general mania and panic, travellers have the choice between opting for the most budget-friendly booking options an...
Out of this world sub-brands unveiled for UK heritage brewer
The UK’s northern hub of Manchester is home to many notable things. Rock bands. Football clubs. World-class universities. Of its many contributions to the British culture and economy is 190 year-old brewing company an...
Adapt or die
Crafting a lifestyle brand that can interact with and even shape culture, while still strengthening its core proposition, requires a level of adaptation and flexibility that can make or break a company’s success. Brit...
#TransformTuesday: 8 January
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Branded experiences build emotional connections
In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. At an 11 October event focusing on brand experience, brand consultancy Collider explored the ways in which exp...
Place branding around the world at City Nation Place summit
In our autumn roundup, we examine events, interviews and news that took place in the last quarter of 2018. On 8-9 November, the City Nation Place summit drew place brand experts from around the world to London for a t...
