Focusing on brand strategy, architecture and consolidation, BNY Mellon Investment Management delivered a rebrand that would clarify its relationships with its internal audience and with its clients. Brittany Golob rep...
Articles
Firefox transforms to build privacy and customer focus into its identity
Firefox has announced a new logo for its existing range of products, from web browser to mobile apps, building its new identity on the importance of privacy for end consumers....
Brands must differentiate to survive
Markets are driven by choice. Consumers have so many options that brands that fail to deliver pay dearly for their mistakes. Once business is lost, it’s difficult to regain....
New beer brand reflects vibrant Angolan culture
Angola, situated in the south on Africa’s west coast, is one of the continent’s mysteries. Notoriously difficult for outsiders to access, the relative lack of knowledge about, and intrigue surrounding, Angola is attri...
Going nuts for nuts
Creative agency, Kingdom & Sparrow, branded Pistachio Provenance with a contemporary new design and website. With its striking and smart packaging, the recent lau...
Canada and the Olympic brand online
In the run-up to the Sochi 2014 Winter Olympics, the Canadian Olympic Committee wanted to iron out some of the issues it had with its site. People were going to media...
Industry creates web portal brand
The brand for Veyo, a new digital conveyancing service, has been created by brand strategy consultancy, Industry. Sholto Lindsay-Smith, strategy director at Industry, says, “The name Veyo is derived from the Latin for Convey. It ha...
MSN realigns its online identity
The recently launched MSN web portal was created from scratch with a mobile-ready audience in mind. The new site is a collaborative platform that pulls content from a host of contributors that include leading global media outlets....
UK railway rebrands corporate website
All good rebrands begin with careful research, so when the UK’s East Coast railway company chose to rebrand its corporate website it chose to bring this stage of the process to the foreground. The East Coast design team shaped the...
Fairtrade brand develops with new website
Launching a new website can provide the opportunity to grow a brand, while strengthening its established brand values. On its 20th birthday Fairtrade resolved to make its website truly representative of its brand ethos, while servi...