• Transform magazine
  • September 23, 2019

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Articles

Firefox transforms to build privacy and customer focus into its identity

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Firefox has announced a new logo for its existing range of products, from web browser to mobile apps, building its new identity on the importance of privacy for end consumers. To...

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Brands must differentiate to survive

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Markets are driven by choice. Consumers have so many options that brands that fail to deliver pay dearly for their mistakes. Once business is lost, it’s difficult to regain. Comp...

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New beer brand reflects vibrant Angolan culture

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Angola, situated in the south on Africa’s west coast, is one of the continent’s mysteries. Notoriously difficult for outsiders to access, the relative lack of knowledge about, and intrigue surrounding, Angola is attributable...

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Going nuts for nuts

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Creative agency, Kingdom & Sparrow, branded Pistachio Provenance with a contemporary new design and website. With its striking and smart packaging, the recent launch should help...

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Canada and the Olympic brand online

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In the run-up to the Sochi 2014 Winter Olympics, the Canadian Olympic Committee wanted to iron out some of the issues it had with its site. People were going to media sites for t...

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Industry creates web portal brand

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The brand for Veyo, a new digital conveyancing service, has been created by brand strategy consultancy, Industry. Sholto Lindsay-Smith, strategy director at Industry, says, “The name Veyo is derived from the Latin for Convey. It has the ad...

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MSN realigns its online identity

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The recently launched MSN web portal was created from scratch with a mobile-ready audience in mind. The new site is a collaborative platform that pulls content from a host of contributors that include leading global media outlets. Steve Ly...

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UK railway rebrands corporate website

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All good rebrands begin with careful research, so when the UK’s East Coast railway company chose to rebrand its corporate website it chose to bring this stage of the process to the foreground. The East Coast design team shaped the new webs...

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Fairtrade brand develops with new website

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Launching a new website can provide the opportunity to grow a brand, while strengthening its established brand values. On its 20th birthday Fairtrade resolved to make its website truly representative of its brand ethos, while serving as a...

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@transformsays

In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with… https://t.co/T2g194XiDA
Communicating about #sexualhealth and contraception planning in a human way required a new, consumer-facing brand f… https://t.co/g4qDhIbMXU
Ahead of the 2019 Transform Awards Middle East and Africa, judges met in person to discuss each entry and will meet… https://t.co/RdTaOl3gBH