Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...
Articles
Spotlight on Samaritans
The UK’s Samaritans brand had been positioned for over 50 years as a single-product service existing to operate a single function. With an updated brand and positioning, it is now working to change the conversation ar...
Global expertise hub OKRE launches with new brand
Opening Knowledge across Research and Entertainment (OKRE) is a new organisation that aims to bring together the research sector, entertainment industries and personal lived experience to support the creation of compe...
Place branding: Liverpool
With a year in the spotlight in 2008, Liverpool made headway in terms of changing its place brand. Now, over a decade on, it is reevaluating that strategy to prepare for a more collaborative, representative future pla...
Picturehouse rebrand aims for brand consistency
To celebrate Picturehouse’s 30th anniversary, the company announces a new logo and identity for the brand, leaving behind individual logos previously hosted in cinema houses across the UK....
Around the world in three place brands
This month, place branding made news around the world as three major projects celebrated the unique nature of cities, regions and nations. We highlight stories from Ireland, Australia and the UK...
British brand introduces safari-themed coffee packaging
In its Christmas 2017 ‘Coffees of the World’ gift set, UK coffee and tea purveyor Whittard of Chelsea highlighted retro-inspired illustrations of animals local to the places in which its coffee derives. The square-pac...
Daring design strategy for British brand Debenhams
Change is rife on the British high street. BHS collapsed. House of Fraser went into administration. John Lewis, still alive and kicking, has rebranded. Now, Debenhams has unveiled a new look for a new era....
Badger brewer brings in new brand
The badger has featured in stories, poems, films and fiction for centuries. Not least of which, the badger is the house symbol of Hogwarts’ Hufflepuff. It is also the mascot for the University of Wisconsin-Madison and...
New logo and rebrand for TV series Doctor Who
Since 1963, science fiction TV programme Doctor Who’s cross-generational appeal, plethora of acting talent and family-friendly yet dramatic story lines has cemented it as a flagship programme for the BBC. And the new...