• Transform magazine
  • April 28, 2017

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Articles

Round and round to the rhythm

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Once, 'meat and two veg' was the main component of each meal. Now chia seeds and raw cacao is as likely to be in a kitchen cupboard as baked beans and custard. Many recipe books are the bastions of ‘raw’ products and non-synt...

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Spotlight on Hull

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The city of Hull has embarked on a perception-shifting programme through the new brand for its 2017 year as the UK’s City of Culture. Amy Sandys reports on the place branding strategy...

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A modern love story

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On the 400th anniversary of his death, Shakespeare Lives shares the playwright's legacy and his British roots with the rest of the world. London-based branding agency MultiAdapto...

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The Endpoint field guide to the built environment

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For shoppers, navigation through a department store can be a task worthy of the best mariners. Endpoint teamed up with John Lewis to simplify that task and align brand touchpoints in store. Amy Sandys reports...

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Digital association's new brand

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The British Interactive Media Association (BIMA) has unveiled a simple and clean new identity. The new identity includes sub-brands; the BIMA Awards, the BIMA 100 and the BIMA Ha...

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Watch out for W

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2015/16 may well be remembered as a formative period in broadcasting history, in which television channels of every genre decided to undergo significant changes to their visual identity....

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Channeling a new identity

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Yet another UK TV channel has rebranded. This time, it’s the youngest of the main terrestrial channels, Channel 5. The channel had developed a reputation as the least discerning...

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Millennial brands unite

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In 2015, millennials surpassed Gen Xers as the largest generation in the US workforce. But what the term ’millennial’ stands for, and how useful it is as a defining term, remains hotly disputed....

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MS charity to rebrand

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The MS Society aims to refine its brand positioning with the help of communications agency, Arthur London and Code Computerlove, a digital agency that will oversee the redevelopment of its online applications....

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A dream of golden sands

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A visit to the Emirate States will undoubtedly ensure visions of golden sands, turquoise waters and Arabic culture, coincided with all manner of luxury retail service, come true....

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@transformsays

Opinion: How can an iconic brand rediscover the magic? Ben Lambert, co-founder & director @PB_Creative_Ltd, writes:… https://t.co/A5Y2Vm89xj