• Transform magazine
  • December 11, 2017

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Articles

Creative identity and logo for UKTV Originals programming

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The UK’s largest multichannel broadcaster, UKTV, consolidates its UKTV Originals programme offering with the launch of its latest brand campaign. In face of competition from other lifestyle- and entertainment-oriented televis...

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Classic British tea and coffee brand unveils art-focused rebrand

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Homes and offices across the UK probably have a box of Yorkshire Tea stashed in their cupboards. With a market share of 21.7%, it is a challenger brand making headway against industry stalwarts, PG Tips and Twinings. But York...

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A rebrand worth its Saxa salt

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‘Pass the salt’ is perhaps one of the most common requests heard among a group of people enjoying a meal together. And, if the meal is taking place in the UK, chances are the salt being passed is Saxa. First established in 19...

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Brand profile: Macmillan Cancer Support

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Charity sector branding requires a kind of acrobatics in order to balance the needs of fundraising, communications, social media and public interaction. How has Macmillan Cancer Support led the way in repositioning its brand?...

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Building a dynamic identity for the Great Exhibition of the North

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As the capital city and the country’s financial, media and professional service centre, London is sometimes accused of attracting a disproportionate amount of media coverage. However, where culture is concerned, the city’s no...

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Round and round to the rhythm

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Once, 'meat and two veg' was the main component of each meal. Now chia seeds and raw cacao is as likely to be in a kitchen cupboard as baked beans and custard. Many recipe books are the bastions of ‘raw’ products and non-synt...

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Spotlight on Hull

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The city of Hull has embarked on a perception-shifting programme through the new brand for its 2017 year as the UK’s City of Culture. Amy Sandys reports on the place branding strategy...

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A modern love story

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On the 400th anniversary of his death, Shakespeare Lives shares the playwright's legacy and his British roots with the rest of the world. London-based branding agency MultiAdapto...

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The Endpoint field guide to the built environment

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For shoppers, navigation through a department store can be a task worthy of the best mariners. Endpoint teamed up with John Lewis to simplify that task and align brand touchpoints in store. Amy Sandys reports...

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Digital association's new brand

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The British Interactive Media Association (BIMA) has unveiled a simple and clean new identity. The new identity includes sub-brands; the BIMA Awards, the BIMA 100 and the BIMA Ha...

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