• Transform magazine
  • March 28, 2017

Top

Articles

Round and round to the rhythm

Pulsin brownie Multipack closeup.jpg

Once, 'meat and two veg' was the main component of each meal. Now chia seeds and raw cacao is as likely to be in a kitchen cupboard as baked beans and custard. Many recipe books are the bastions of ‘raw’ products and non-synt...

Read More

A modern love story

Shakespeare 2.jpg

On the 400th anniversary of his death, Shakespeare Lives shares the playwright's legacy and his British roots with the rest of the world. London-based branding agency MultiAdapto...

Read More

The Endpoint field guide to the built environment

20140515_JLP1_York 17.jpg

For shoppers, navigation through a department store can be a task worthy of the best mariners. Endpoint teamed up with John Lewis to simplify that task and align brand touchpoints in store. Amy Sandys reports...

Read More

Digital association's new brand

2 BIMA Sub brands.jpg

The British Interactive Media Association (BIMA) has unveiled a simple and clean new identity. The new identity includes sub-brands; the BIMA Awards, the BIMA 100 and the BIMA Ha...

Read More

Watch out for W

Watch 4.jpg

2015/16 may well be remembered as a formative period in broadcasting history, in which television channels of every genre decided to undergo significant changes to their visual identity....

Read More

Channeling a new identity

Channel 5 - 4.png

Yet another UK TV channel has rebranded. This time, it’s the youngest of the main terrestrial channels, Channel 5. The channel had developed a reputation as the least discerning...

Read More

Millennial brands unite

Uber.jpg

In 2015, millennials surpassed Gen Xers as the largest generation in the US workforce. But what the term ’millennial’ stands for, and how useful it is as a defining term, remains hotly disputed....

Read More

MS charity to rebrand

MS Society.jpg

The MS Society aims to refine its brand positioning with the help of communications agency, Arthur London and Code Computerlove, a digital agency that will oversee the redevelopment of its online applications....

Read More

A dream of golden sands

Cove Rotana.JPG

A visit to the Emirate States will undoubtedly ensure visions of golden sands, turquoise waters and Arabic culture, coincided with all manner of luxury retail service, come true....

Read More

Opinion: "Best and worst brand strategies behind TV idents"

alasdair B&W%5b4%5d.jpg

Following a year of numerous television rebrands, Alasdair Lennox looks at the role idents continue to play in the communication of a TV brand. Television branding is no longer t...

Read More

Page 1 of 4

@transformsays

Brand or agency with a great new #rebrand? Email asandys@transformmagazine.net to appear in #TransformTuesday:… https://t.co/z7gFb9Doal
RT @TransformSays: @JaguarRacing appoints @gorillaz guitarist, Noodle, as brand ambassador for #FormulaE circuit: https://t.co/vxfj2Q0TRN h…
RT @cedepe: @TransformSays Just discovered your amazing content! Why do emotion-driven brands succeed? #brandeq https://t.co/lMQtZig3Cp htt…