• Transform magazine
  • May 21, 2018

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Articles

New logo and rebrand for TV series Doctor Who

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Since 1963, science fiction TV programme Doctor Who’s cross-generational appeal, plethora of acting talent and family-friendly yet dramatic story lines has cemented it as a flagship programme for the BBC. And the new series,...

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Sense of belonging in University of Roehampton rebrand

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Competition among UK universities is at an all-time high. With rising tuition fees and an increasingly competitive work environment, people of university age are becoming more selective about where they choose to study. In tu...

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Sustainable futures: Centrica

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UK utilities company Centrica has led the way in sustainability and CSR. Its ownership of brands like Hive has helped it ingrain sustainable principles throughout the business. Hassan Butt reports...

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Creative identity and logo for UKTV Originals programming

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The UK’s largest multichannel broadcaster, UKTV, consolidates its UKTV Originals programme offering with the launch of its latest brand campaign. In face of competition from other lifestyle- and entertainment-oriented televis...

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Classic British tea and coffee brand unveils art-focused rebrand

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Homes and offices across the UK probably have a box of Yorkshire Tea stashed in their cupboards. With a market share of 21.7%, it is a challenger brand making headway against industry stalwarts, PG Tips and Twinings. But York...

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A rebrand worth its Saxa salt

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‘Pass the salt’ is perhaps one of the most common requests heard among a group of people enjoying a meal together. And, if the meal is taking place in the UK, chances are the salt being passed is Saxa. First established in 19...

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Brand profile: Macmillan Cancer Support

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Charity sector branding requires a kind of acrobatics in order to balance the needs of fundraising, communications, social media and public interaction. How has Macmillan Cancer Support led the way in repositioning its brand?...

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Building a dynamic identity for the Great Exhibition of the North

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As the capital city and the country’s financial, media and professional service centre, London is sometimes accused of attracting a disproportionate amount of media coverage. However, where culture is concerned, the city’s no...

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Round and round to the rhythm

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Once, 'meat and two veg' was the main component of each meal. Now chia seeds and raw cacao is as likely to be in a kitchen cupboard as baked beans and custard. Many recipe books are the bastions of ‘raw’ products and non-synt...

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Spotlight on Hull

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The city of Hull has embarked on a perception-shifting programme through the new brand for its 2017 year as the UK’s City of Culture. Amy Sandys reports on the place branding strategy...

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Online marketplace and hospitality service @Airbnb launches new font across its entire platform and brand, called A… https://t.co/li2QrpxavT
Singer-songwriter @rihanna collaborates with prestigious chain of cosmetics stores @Sephora to launch interactive e… https://t.co/yOIq6zSUMd
London type foundry @Fontsmith introduces innovative adaptive type system, FS Industrie, designed around five diffe… https://t.co/ariYFsgTtn