Articles

The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...

Focusing on brand strategy, architecture and consolidation, BNY Mellon Investment Management delivered a rebrand that would clarify its relationships with its internal audience and with its clients. Brittany Golob rep...

Banks in the Middle East are contending with a changing financial industry, the introduction of digital-first brands and a young, global population. Antonino Lupo reports on the tensions between traditional banking an...

The Scouts in the UK recently unveiled a major rebrand. But its success hinged on the effective development and implementation of a brand asset management system that could facilitate use by all of the organisations t...

With digital transformation ripping through most industries, professional services brands are no longer exempt. The trigger is a new breed of client who, having made their millions in tech, are asking themselves why t...

For many companies in the current market, risk managers are primarily concerned with potential financial loss to a company, often resulting in pulling back if the loss is seen as excessive. However, to embrace a true...

We are living in an age in which measurement is top of every marketer’s agenda. It’s no surprise that even in the design world, clients are becoming much more analytical about the value of rebranding. Whether it’s mea...

When developing workwear for employees around the world, brands succeed most often when they gain insights and feedback from employees themselves. Amy Sandys reports on workplace uniforms...

Following the 2008 financial crisis, a shift in trust from the financial security of banks meant many customers moved their funds into building societies. Almost a decade later, building societies are now focusing on...

To educate children about finance, American financial services company PNC uses its Christmas Price Index to create brand experiences that promote the brand’s reputation, engage children and educators in banking and e...