• Transform magazine
  • March 26, 2017

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Kirsty Fraser

Benefits of British design

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Bicycles and satchels are iconic staples in British heritage, and often inspire the best in design. Brompton Bicycle, a manufacturer known for its compact folding bikes, has recently partnered with the Cambridge Satchel Compa...

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Bold change

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A day of unity and advocacy celebrating the contributions of women across the globe, the theme of this year’s International Women’s Day is #BeBoldForChange. The campaign highlights the need for more gender inclusivity across...

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In the bottle

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The popularity of craft beer has led to the growth of microbreweries all around the world. With increasing competition in the marketplace, it’s difficult for these breweries to stand out and expand their customer base. Butcom...

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Bite-sized rebrands

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Over the past month, there have been a number of rebrands and changes in packaging in the food and beverage sector. We highlight some of the most prominent global rebrands...

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The new 40

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Following the 2008 financial crisis, a shift in trust from the financial security of banks meant many customers moved their funds into building societies. Almost a decade later, building societies are now focusing on their cu...

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Culture code

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In a fast-paced and transparent social media landscape, customer experience and delivery on brand promise are paramount for organisations that want to see growth. Understanding the relationship between a company’s internal cu...

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Time for some TLC

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Drastically transforming one’s appearance, while desirable, is often met with worry as it can be seen as masking or even altering the personality of the individual. The Lovely Clinic, a new cosmetic surgery clinic, hopes to c...

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The original Calvin

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In 1968, Calvin Klein founded a fashion line in New York City with a loan of $10,000 from a friend. Fifty years on and Klein now rules over a fashion empire with an estimated net worth of $700m. His global success can be attr...

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A brand supplement

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The nutritional supplement industry is thriving as healthy living becomes more than a simple lifestyle choice. Tapping into a market valued in the billions, brands are competing for shelf space and innovative ways to promote...

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A new wave

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Brick-and-mortar stores are feeling the sting of the e-commerce boom in a shifting retail market, and electronics retailers, like Maplin, have been hit hard. In an effort to get more customers through the doors, Maplin has be...

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