• Transform magazine
  • May 26, 2019

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Articles

Round Table pulls new identity out of the oven

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Round Table’s rebrand looks at the origins of the company and blends them with modernity, using negative space and blackletter to present a fun and engaging identity. Pizza compa...

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Dairylea rebrand develops company’s daring identity

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Dairylea’s new name echoes the brand’s bold and adventurous voice with an injection of fun. More than 8m packs of Mondelez’s Dairylea have gone through a change of name, as part...

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Paris Catacombs rebrand brings skulls and crossbones to the surface

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Paris introduces a brand for its underground ossuaries, showing creative use of negative space. With a project conceived by French design agency Mo-To, the Paris Catacombs have a...

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Tillamook launches rebrand sharp as blue cheese

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The dairy cooperative keeps its signature Morning Star ship icon, turning it into a weather vane and introducing a new logotype. US Dairy cooperative Tillamook has announced a ne...

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Halifax’s rebrand builds on approachability and human contacts to refresh its identity

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The bank’s new brand strategy tries to scrap the ‘stern institution’ approach, looking to humanise its identity for younger generations. Halifax has released a renewed brand iden...

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Heineken’s new packaging carries confidence in shades of green

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In a partnership with creative studio VBAT, Heineken has launched a new range of cans bringing renewed self-confidence to the table. As part of a global rollout planned for the f...

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Discovery Channel’s rebrand is a simple delight

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Discovery Channel has dropped its historic photorealistic globe in favour of a minimalistic, sans-serif typeface and a new tagline. The renowned American television network has c...

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United Airlines engages in gradual rebrand

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A company will often engage in a full-scale rebrand when it wants to reposition its audiences’ perceptions. For example, American Airlines rebranded in 2013 as it was emerging from bankruptcy and Frontier Airlines rebranded a...

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Nike stays fresh with customisable experience

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After launching Nike ID, an initiative, which made it possible to customise your own Nike shoes, in 2000, the concept had become out-dated and needed a fresh view. The new site allows more possibilities and freedom of design...

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New York Jets reveal a full-scale rebrand

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Disappointing is the best word to describe the often-troubled New York Jets NFL franchise. However, with the recent draft choices of quarterback Sam Darnold and safety Jamal Adams, along with the major free agent acquisition...

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