Articles

Battersea, the dogs and cats charity active for 158 years in the UK has launched a new visual identity. Despite its substantial growth across the years, which has led to it caring for approximately 3m pets, its outdated appro...

UK-based online furniture retailer Swoon has introduced a new visual identity along with a revamped website and TV campaign, created by brand consultancy Zag. The birth of Swoon...

American Express has launched a new worldwide brand identity and marketing to update its image and cater to its customers’ needs. The company, which collaborated with brand agenc...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

Just over a century ago, on 1 April 1918, the Royal Air Force (RAF) was launched to serve Britain and its territories from the air. To coincide with this historic milestone, the RAF has launched a new brand campaign created b...

Propercorn, a purveyor of healthy and GM-free popcorn, came to be when co-founder Cassandra Stavrou noticed that low-calorie and organic snacks was becoming a big selling trend due to the fact that buyers were becoming mindfu...

As brand and experience converge, what customers expect from brands is changing too. How can brands go beyond digital to add value and create a holistic experience? Gareth Rutter, creative director at Household Design, explai...

Universities are businesses, just like any other corporate organisation, and attracting students is a demanding task considering the wide options students are presented with. As with all consumers, students don’t want to feel...

With the help of a single campaign a complete facelift of South African is attempted in an effort to leave its notoriety behind and enter a new era full of potential. South Afric...

The United States Tennis Association has launched a new logo for the U.S. Open tournament. One of the most important and old tennis championships in the world, the logo was designed by New York-based independent graphic desig...