• Transform magazine
  • May 26, 2019



Round Table pulls new identity out of the oven


Round Table’s rebrand looks at the origins of the company and blends them with modernity, using negative space and blackletter to present a fun and engaging identity. Pizza compa...

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Dairylea rebrand develops company’s daring identity

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Dairylea’s new name echoes the brand’s bold and adventurous voice with an injection of fun. More than 8m packs of Mondelez’s Dairylea have gone through a change of name, as part...

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Paris Catacombs rebrand brings skulls and crossbones to the surface


Paris introduces a brand for its underground ossuaries, showing creative use of negative space. With a project conceived by French design agency Mo-To, the Paris Catacombs have a...

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Tillamook launches rebrand sharp as blue cheese


The dairy cooperative keeps its signature Morning Star ship icon, turning it into a weather vane and introducing a new logotype. US Dairy cooperative Tillamook has announced a ne...

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Halifax’s rebrand builds on approachability and human contacts to refresh its identity


The bank’s new brand strategy tries to scrap the ‘stern institution’ approach, looking to humanise its identity for younger generations. Halifax has released a renewed brand iden...

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Heineken’s new packaging carries confidence in shades of green


In a partnership with creative studio VBAT, Heineken has launched a new range of cans bringing renewed self-confidence to the table. As part of a global rollout planned for the f...

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Discovery Channel’s rebrand is a simple delight


Discovery Channel has dropped its historic photorealistic globe in favour of a minimalistic, sans-serif typeface and a new tagline. The renowned American television network has c...

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United Airlines engages in gradual rebrand

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A company will often engage in a full-scale rebrand when it wants to reposition its audiences’ perceptions. For example, American Airlines rebranded in 2013 as it was emerging from bankruptcy and Frontier Airlines rebranded a...

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Nike stays fresh with customisable experience

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After launching Nike ID, an initiative, which made it possible to customise your own Nike shoes, in 2000, the concept had become out-dated and needed a fresh view. The new site allows more possibilities and freedom of design...

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New York Jets reveal a full-scale rebrand

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Disappointing is the best word to describe the often-troubled New York Jets NFL franchise. However, with the recent draft choices of quarterback Sam Darnold and safety Jamal Adams, along with the major free agent acquisition...

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