Articles

Focusing on brand strategy, architecture and consolidation, BNY Mellon Investment Management delivered a rebrand that would clarify its relationships with its internal audience and with its clients. Brittany Golob rep...

The UK’s Samaritans brand had been positioned for over 50 years as a single-product service existing to operate a single function. With an updated brand and positioning, it is now working to change the conversation ar...

With an existing identity unable to capture the dynamism of its services, law firm Bristows needed a people-oriented brand to reposition and remain relevant in the field. Its new identity aimed to leverage the power o...

From corporate finance to Italian liqueurs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

Here's our pick of the latest rebrands from gourmet burgers to an entertainment behemoth. For more from #TransformTuesday, follow @Transformsays...

Reinventing its brand for a broader business remit, international expansion and digital-readiness, Hollis introduced an adaptable, illustrative and very orange rebrand...

From conference hubs to business clubs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

From abstract waves to new names, here's our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

From abstract blocks to clapperboards, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

Here's our pick of the latest rebrands from around the world and from data to the Day of the Dead. For more from #TransformTuesday, follow @Transformsays....