Articles

In the modern age of instant gratification, organisations frequently encounter consumers who do not want to engage with them because of the time commitment required to do so. Due to this, visuals have become a more important...

Turkish Airlines is the largest carrier in the world in terms of passenger destinations, providing flights to over 300 places in over 120 countries. Now, alongside global creative agency Imagination, the airline is ensuring t...

Comic Relief has announced two new logos for the company and its main fundraiser, Red Nose Day, to modernise the brand and clear up ‘confusion’ about the charity’s identity. For...

Brand agency Carré Noir has announced a rebrand for the city of Paris, built on the historical nave symbol of the city around a circular shape. Paris still holds on to its iconic...

Rebranding is often meant to signal a shift in a company’s strategy, a fresh start, a new marketing approach or a diversified range of products or services. The same can be true of national name changes, as evidenced by the r...

Fashion house and lifestyle brand Kate Spade has announced a new identity with the launch of its spring 2019 collection, blending pink and the brand’s iconic spade. Kate Spade’s...

Billson’s Brewery, one of Australia’s oldest beverage manufacturers, has been making drinks from the nearby alpine spring water since 1865. Now, the company is rejuvenating its products for a 21st century market....

One Medical announces a rebrand spearheaded by a new logo and a set of watercolour illustrations. Primary care provider One Medical has announced a rebrand in which watercolour i...

To celebrate Picturehouse’s 30th anniversary, the company announces a new logo and identity for the brand, leaving behind individual logos previously hosted in cinema houses across the UK....

US-based Rockwell Automation has unveiled a new logo and brand promise for the company – but the design fails to integrate with the brand’s ideals. With a bold font monogram agai...