• Transform magazine
  • July 18, 2018

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Articles

Colorful rebrand revealed for science programme Tomorrow Today

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While world-transforming scientific breakthroughs are responsible for the progress of the past, in order to maintain a culture of prosperity, knowledge must be passed onto future generations. By creating educational programmes...

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Rebrand illuminates Tatarstan-based bank’s new identity

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Ak Bars Bank, a Kazan, Tatarstan-based financial company, has refreshed its brand identity in partnership with international design agency Landor Associates. Celebrating its 25th anniversary, Ak Bars Bank’s new visual expressi...

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Funeral service company goes Beyond clichés

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Online funeral service company, formerly known as Funeralbooker, has renamed itself as Beyond and partnered with design studio SomeOne to craft a brand identity that stands out in the funeral sector and brings transparency to...

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Charity cricket programme unveils new brand identity

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A symbol of British national identity, cricket continues to brighten the long summer days of British youth across the country. The Lord’s Taverners Disability Cricket Programme, a youth cricket and disability sports charity, h...

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Flipboard’s rebrand serves as a reminder of its mission

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In a fast-paced and unpredictable digital age littered with fake news and information overload, it has never been more important for media companies to communicate a clear purpose to their users. By redesigning its visual bran...

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Luxury real estate firm embraces change

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In an effort to prepare the company for the future, Brown Harris Stevens, a luxury residential real estate brokerage firm, has unveiled a new brand identity in collaboration with design consultancy Pentagram....

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Edgier identity unveiled for European football competition

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The UEFA Europa League has united football fans and players for almost fifty years. In preparation for the upcoming season, the league has released a refreshed identity to engage fans and keep up with the dynamic nature of the...

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Museum in Iceland transforms into a more modern version of itself

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After successfully designing maritime museums in the Netherlands and Denmark, Kossmann.dejong was once against tasked to design the visual identity of a museum, this time in Reykjavík, Iceland....

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John Lewis highlights partnership model by rebranding

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John Lewis remains one of Britain’s largest retailers, but as the retail industry continues to struggle during a time of generational change, brands must differentiate themselves in order to stand out. John Lewis Partnership p...

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#TransformTuesday: 10 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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@transformsays

Brand experience: Creating a place for English language students to broaden their educational experience saw… https://t.co/iHqsqOe4B2
Opinion: How can companies build a more authentic employer brand with employee stories? Alon Laniado and David Rive… https://t.co/siUiZnxLBg