• Transform magazine
  • July 16, 2019

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Articles

Mitsubishi subsidiary rebrands in pursuit of the impossible

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Mitsubishi Tanabe Pharma America (MTPA) commits to helping people with ALS every day. Following the launch of its groundbreaking ALS treatment, the company wanted to build a stronger corporate culture to create trust in their...

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BT Group's new identity shows the purple side of the brand

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To celebrate its 50th birthday, BT Group has unveiled a new identity by London-based studio Red&White, to change the overall image behind the brand. Red&White’s work showcases the company beyond telecommunications, putting em...

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Valmarc rebrand innovates data intelligence with insight

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Differentiation and identity are the new keywords in Valmarc’s 360-degrees rebrand, conceived to emphasise the company’s mission and the strength of its products....

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LPAA rebrand introduces structural clarity and modernity

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US-based firm Lamoreux Pagano Associates | Architects (LPAA) has announced a rebrand by Clockwork Design, introducing new clarity and a collaborative approach to evolve the old brand....

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Firefox transforms to build privacy and customer focus into its identity

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Firefox has announced a new logo for its existing range of products, from web browser to mobile apps, building its new identity on the importance of privacy for end consumers. To...

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Fulham Palace’s new identity reveals time in layers of history

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London’s Fulham Palace has a history going back thousands of years. Creative agency Design Culture has conceived a new brand identity to introduce it to the public, allowing the palace to move an important step towards brand...

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Dubai International Airport rebrands as cultural hub

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One of the world’s busiest airports repositions as a centre for culture, hospitality and entertainment. Dubai International Airport has unveiled a rebrand by design consultancy L...

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Petbarn rebrand embraces pets’ peculiar personalities

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Petbarn has partnered with Landor to design its rebrand, bringing the company closer to the furry friends at the heart of the brand. Specialty pet care retailer Petbarn has annou...

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Round Table pulls new identity out of the oven

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Round Table’s rebrand looks at the origins of the company and blends them with modernity, using negative space and blackletter to present a fun and engaging identity. Pizza compa...

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Dairylea rebrand develops company’s daring identity

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Dairylea’s new name echoes the brand’s bold and adventurous voice with an injection of fun. More than 8m packs of Mondelez’s Dairylea have gone through a change of name, as part...

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@transformsays

#Branding has evolved a lot in the past few years. We've spent five minutes (and a bit) with @jdoukltd's managing d… https://t.co/srSVSNxzjy
Can you tell your Blackletter from your Garalde? Serifs are easy to see, but what about angle and axis? @Fontsmithhttps://t.co/z62ynsPufv
"Even the monopoly rights of the big brands can be successfully challenged." Check out an opinion article by Lowri… https://t.co/HrwoWLMT2b