• Transform magazine
  • July 16, 2018

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Articles

American Express rebrands for multitasking customers

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American Express has launched a new worldwide brand identity and marketing to update its image and cater to its customers’ needs. The company, which collaborated with brand agency Pe...

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Opinion: What's on the inside matters too

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Brands may engage with target consumers, but just how relevant are they to their employees? The employer brand strategy must demand the same attention as the consumer brand, says Helen Rosethorn, partner at Prophet...

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Branding that tricks the eye for Leonardo DiCaprio Foundation

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Apart from his award-winning movies, Leonardo DiCaprio is known for his dedication towards helping environmental causes and his ongoing, dynamic effort to raise awareness regarding those issues. As he says, “The destruction of...

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Technological innovation powers Habito rebrand

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The UK property sector is innovating. As alternatives to traditional home ownership models rise and the market becomes more difficult to penetrate, a shift to digital services has led to the rise of ‘proptech’ – or property te...

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DixonBaxi and Prophet lead visual experience for Formula E

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Since its inception in 2014, the Formula E championship remains one of the most compelling sports events on the calendar. At its core, the frenetic magnetism of dazzling electrotechnology strikes at the heart of sports tech in...

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Global cheese brand Castello launches new packaging

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In Europe and around the world, the festive period is about fun, family, friends and generally having a good time. For many people, it’s also about cheese. Cheeseboards abound in supermarket aisles, boxed Stilton emerges from...

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'Proptech' platform Settled rebrands real estate transactions

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Irritating and obtrusive, estate agent fees are nonetheless considered by those in the rental and purchasing sectors as an unavoidable aspect of the house move process. However, the recent emergence of a property sector driven...

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Leisure and shopping centres escape outdated branding

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With 470m of ski slopes, 792,500 sq ft and millions of visitors per year across two locations, the two Xscape leisure centres in the UK needed a brand that could support their lofty goals....

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Estate agent Yopa rebrands for modern property market

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Yopa – short for Your Online Property Agent – is an online-first estate agent launched in 2015 to provide an alternative to traditional UK real estate agents. Aiming to ‘put the customer first,’ Yopa’s key differentiator is i...

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Bell Pottinger Asia rebrands amid South Africa racism row

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It has not been a good week for Bell Pottinger. On Monday, trade body the Public Relations and Communications Association (PRCA), which oversees global public relations standards, announced a unanimous decision to expel Bell P...

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@transformsays

Kiev-based design agency Banda and the Cabinet of Ministers of Ukraine (@Kabmin_UA_r) have developed a new place br… https://t.co/E7XnKw96o7
It's been announced that John Lewis Partnership plc will change the names of its businesses @johnlewisretail and… https://t.co/0WGLnHkefy
Gary Wheat, MD of brand consultancy @legal_brands speaks about the new logo of @WilberforceCh at the Transform Conf… https://t.co/O9jF0JyFYN