• Transform magazine
  • September 23, 2017

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Articles

Bell Pottinger Asia rebrands amid South Africa racism row

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It has not been a good week for Bell Pottinger. On Monday, trade body the Public Relations and Communications Association (PRCA), which oversees global public relations standards, announced a unanimous decision to expel Bell...

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'Everything is experience' in Land Securities Group rebrand

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Owning over 2,400,000 m2 of property across the UK, including central London retail space One New Change, Tottenham Court Road’s Dominion Theatre and the Easton Park estate in Great Dunmow, Essex, the corporation previously k...

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Natural charm and culture in Cyprus Airways rebrand

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For many countries, the flag-carrying airline is one of its most important place brand signifiers. The flag carrier provides a link between the means of travel and destination country; the airline can work with local tourism...

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Maiden voyage for charity brand

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In 1989, Tracy Edwards MBE skippered the first ever all-female crew in the three-yearly Volvo Ocean Race, then known as the Whitbread Round the World Yacht Race. Sailing in a 58-foot yacht known as Maiden, Edwards and her cre...

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Five minutes with Robyn de Villiers

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In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. Here, de...

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Stretch of the imagination

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Extending a brand beyond its established product category, industry or service requires a considered approach and a good deal of creativity. Hassan Butt investigates This feature...

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Renovating the exterior facade

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After 35 years of the same brand identity, real estate brand Andrews Property Group has renovated its platform and visual identity. Developed by global brand strategy firm Siegel+Gale, the rebrand reframes Andrews’ ‘refreshin...

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Speedo deals with Lochte's lie

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American gold medal swimmer Ryan Lochte’s bizarre behaviour relating to claims he made about being robbed at gunpoint has led to his dismissal by four sponsors, most notably luxury fashion retailer Ralph Lauren and swimwear m...

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Consulting on comms

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PR and communications membership body, the PRCA, has changed its name to the Public Relations & Communications Association. The decision follows a four-month consultation involving members and non-members across every level o...

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Seeing red

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CoInvestor, the alternative investment start-up from FinTech Innovative Lab, founded by Charles Owen in December 2015, has undergone a rebrand. It attracts private financiers to...

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@transformsays

Creative agency @D8_uk updates visual #identity for @BBCRadio4's flagship programme, Desert Island Discs:… https://t.co/1ltwpOhzfk
RT @brandunion: Brand Union helps @shippingics rebrand to create the future of shipping | @TransformSays https://t.co/i0Y9znTNBS https://t.…
Brand Union's #rebrand for International Chamber of Shipping (@shippingics) looks to future of shipping industry:… https://t.co/nEYQ8aPVOu