• Transform magazine
  • July 18, 2019

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Articles

Timeline: Boeing

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Armstrong, Earhart, Wright, Yeager, Gagarin; these are the names that pepper the history of human flight. For one company to make a name for itself, on an international basis, in the midst of those legends, is an achievement....

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Microsoft changes app icons to ‘get out of people’s way’

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Microsoft has updated the design of its app icons to display more discrete and less disruptive images, allowing users to focus on each application’s use, not its branding. A task...

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Carefree campaign for FT Weekend brand

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Among the giants of international print journalism, there are a few titles which stand out through brand image alone. The Wall Street Journal’s bold and historical lettering is instantly recognisable among a plethora of compe...

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Natural charm and culture in Cyprus Airways rebrand

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For many countries, the flag-carrying airline is one of its most important place brand signifiers. The flag carrier provides a link between the means of travel and destination country; the airline can work with local tourism...

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Rebrands from the tap

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The food and beverage sector has seen numerous rebrands over the past few weeks. We look at three global rebrands in the alcoholic drinks sector, from a craft beer in the south of France to the international beer staple Heine...

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Peer perspectives: Samuel Adams

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One of the craft beers that started a revolution, Samuel Adams’ rebrand may also be revolutionary, but not in the way it intends, says Paul Taylor Project: Samuel Adams rebrand b...

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Water, malt, hops, yeast

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The brewing industry has undergone a craft revolution, leading to ane explosion of new brands and new beers. Do young breweries and small brewers understand the power of brand? Brittany Golob examines packagaing, reputation a...

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Shedding its skin

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Craft beer and ale has always been distinct from its more generic mass produced counterpart, both in flavour and in the overall appearance of the product. Skinner’s Brewery, base...

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Going nuts for nuts

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Creative agency, Kingdom & Sparrow, branded Pistachio Provenance with a contemporary new design and website. With its striking and smart packaging, the recent launch should help...

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The value of brand equity

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The acquisition of Kraft Foods by H.J. Heinz, backed by Berkshire Hathaway and 3G Capital, in 2015 was one of the most costly acquisitions ever, and demonstrates the desirability of a strongly-branded business....

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@transformsays

Let's raise glasses! @2ndharvest has partnered with @BYUagency to craft Been A Slice, a beer made from wasted food.… https://t.co/qkhDfMh5EY
#Branding has evolved a lot in the past few years. We've spent five minutes (and a bit) with @jdoukltd's managing d… https://t.co/srSVSNxzjy
Can you tell your Blackletter from your Garalde? Serifs are easy to see, but what about angle and axis? @Fontsmithhttps://t.co/z62ynsPufv