• Transform magazine
  • April 26, 2024

Top

Articles

Auroras and orcas redesigned in craft beer packaging update

hero.png

Nestled amid the islands, fjords and inlets of southern Alaska stands the state’s capital city of Juneau. Not as bustling as its northern counterpart Anchorage, or as chilly as university and oil town Fairbanks, Junea...

Read More

Timeline: Boeing

1930-1940.png

Armstrong, Earhart, Wright, Yeager, Gagarin; these are the names that pepper the history of human flight. For one company to make a name for itself, on an international basis, in the midst of those legends, is an achi...

Read More

Microsoft changes app icons to ‘get out of people’s way’

microsoft 5.jpg

Microsoft has updated the design of its app icons to display more discrete and less disruptive images, allowing users to focus on each application’s use, not its branding....

Read More

Carefree campaign for FT Weekend brand

Artboard 2.png

Among the giants of international print journalism, there are a few titles which stand out through brand image alone. The Wall Street Journal’s bold and historical lettering is instantly recognisable among a plethora...

Read More

Natural charm and culture in Cyprus Airways rebrand

Cyprus_A319_1.jpg

For many countries, the flag-carrying airline is one of its most important place brand signifiers. The flag carrier provides a link between the means of travel and destination country; the airline can work with local...

Read More

Rebrands from the tap

Screen Shot 2017-03-29 at 3.29.38 PM.png (1)

The food and beverage sector has seen numerous rebrands over the past few weeks. We look at three global rebrands in the alcoholic drinks sector, from a craft beer in the south of France to the international beer stap...

Read More

Peer perspectives: Samuel Adams

IMG_6914.jpg

One of the craft beers that started a revolution, Samuel Adams’ rebrand may also be revolutionary, but not in the way it intends, says Paul Taylor Project: Samuel Ada...

Read More

Water, malt, hops, yeast

P1030067.jpg

The brewing industry has undergone a craft revolution, leading to ane explosion of new brands and new beers. Do young breweries and small brewers understand the power of brand? Brittany Golob examines packagaing, repu...

Read More

Shedding its skin

Skinner's brewery range bucket HiRes.jpg

Craft beer and ale has always been distinct from its more generic mass produced counterpart, both in flavour and in the overall appearance of the product. Skinner’s B...

Read More

Going nuts for nuts

Screen Shot 2016-03-02 at 12.05.29.png

Creative agency, Kingdom & Sparrow, branded Pistachio Provenance with a contemporary new design and website. With its striking and smart packaging, the recent lau...

Read More

Page 1 of 2