In order to retain the best employees, companies need to build strong talent brands. The challenge is for communicators to develop a strategy that encompasses the internal culture, employer brand and the business obje...
Articles
Turner Ignite Studios launches new brand identity
In the modern age of instant gratification, organisations frequently encounter consumers who do not want to engage with them because of the time commitment required to do so. Due to this, visuals have become a more im...
Peer perspectives: Royal Botanic Garden
Sydney’s historic Royal Botanic Garden worked with agency Hulsbosch to unveil a punchy campaign to help build brand awareness for the site. New York-based consultancy C&G Partners’ Jonathan Alger shares his though...
Samaritans infuses brand with hope, life and connection
Samaritans is a unique charity. It was established in 1953 by an Anglican vicar who operated an emergency telephone line, speaking to anyone with thoughts of suicide. From one person, Samaritans soon grew into a movem...
#TransformTuesday: 19 March
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Insights: Fortune favours the brave
The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. Living Group is nominated for the awards We appear t...
London City Airport acquires modern look with rebrand
London City airport has introduced a modern and dynamic look, after rebranding with the support of London-based agency the Allotment. Using vivid colours and an iconic logo the company has altered its positioning to c...
Elmwood rebrands LW Theatres with new, timeless look
LW Theatres has rebranded to introduce a confident and unique brand identity. Brand design consultancy Elmwood was behind the work renaming the company Really Useful Theatres Group to LW Theatres. The new brand identity successfull...
Insights: The realm of the now
The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. Studio Blackburn is nominated for the awards Nostalg...
2019 Employer Brand Management Awards winners announced
For those in internal communications, human resources, brand management or employer brand management, the Employer Brand Management Awards is a celebration of their work. It recognises the companies who make commitmen...