Disappointing is the best word to describe the often-troubled New York Jets NFL franchise. However, with the recent draft choices of quarterback Sam Darnold and safety Jamal Adams, along with the major free agent acq...
Articles
Tourism Fiji values happiness over wealth in new place brand
In 2017 there was a decline in global happiness. This was a movement, Fiji was excused from, as it ranked the happiest country in the world, in the most recent version of Gallup International’s Annual end of the year...
Storytelling and sustainability emphasised in craft cider rebrand
Cider is a success. That much has been made clear both in the UK and more widely. In Britain, the cider market accounts for £3.1bn per year – three times the size of the British sea fishing industry. Around the w...
#TransformTuesday: 9 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Bison icon brings strength, recognition to US coffee chain
A rebrand by Carpenter Collective has brought US-based PT’s Coffee back to its Midwestern American roots. PT’s Coffee’s new logo and packaging is slick, allowing the brand to move away from its previously dated ident...
De Beers Group rebrands to gain new identity
De Beers Group, the international corporation that specialises in diamonds, recently rebranded with Pope + Wainwright after a 2017 corporate change. De Beers Companies which only owned a 50% share in De Beers Jeweller...
Transform to recognise Young Contenders in European brand industry for second year
The branding world is brimming with excellent young talent. Transform's Young Contenders recognises those making an outstanding contribution to the industry. Identifying the next generation of strategic, creative...
Insights: How these advertising mistakes can kill your brand
The 2019 Transform Awards Europe will celebrate excellence in rebranding and brand development for the 10th year. BrandStruck sponsored the awards It is still surpris...
Budapest goes glam with Ellie Goulding
Budapest is often known as an inexpensive or student destination, but the Hungarian Tourist Board hopes to elevate its reputation through a collaboration with Ellie Goulding. In her official music video for ‘Close to...
#TransformTuesday: 2 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...