Articles

Alex Moulton mulls over whether the controversial marque can silence its critics At first glance the Paris 2024 logo is simple, clean, and emotive. And if ever there...

Consumers are changing their purchasing habits in response to bad press about packaging waste, a Europe-wide survey of 7,000 people shows. However, consumers are not...

From abstract blocks to clapperboards, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

Its new image is helping the game extend its reach beyond the traditional rugby-playing nations, argues Adam Savage. The Rugby World Cup in Japan is now in the later...

Forget foundation garments and walk-in bathtubs, the over 55s are attracted to sexy brands and over a third will buy into new products before the general population, separate studies published this week show....

The 2024 Olympic and Paralympic Games logo, unveiled this week, depicts the Olympic flame within a gold medal and includes the lips and outline Marianne, the personification of the French Republic since 1789....

Here's our pick of the latest rebrands from around the world and from data to the Day of the Dead. For more from #TransformTuesday, follow @Transformsays....

Tino Schaedler is chief design officer at Optimist, with experience with clients such as Google, Nike and Disney. He discusses branding and digital campaigns, and the importance of VR and immersive experiences in the...

Tech brands take half the top 10 slots in Interbrand’s annual ranking of the world's most valuable brands, released today. Tech took the top four slots with Apple...

From blue tulips to breweries and breasts, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....