Now entering its seventh year, the Transform Awards Middle East and Africa is the definitive benchmark of excellence in rebranding and brand development. Previous winners include the likes of Meraas, STC, Virgin Mobil...
Articles
New White Sox logo goes the distance
NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...
Top Gear’s new typeface draws from brand’s well-known icons
Inspired by the iconic Top Gear cog, the TG Industry typeface marks a new dawn for the brand and carries a strong feeling of identity. Aiming for consistency across all outputs, the new face of Top Gear has already be...
Catching the essence of Curaçao
Resting at a few kilometres off the placid coastline of Venezuela, the Caribbean island of Curaçao is home to European-inspired architecture, cove-like beaches and a unique appeal to travellers from around the wo...
Five minutes with Adam Rix
As a creative director at brand agency Music, Adam Rix has experience with branding and campaigns for all sizes of brands. He discusses design and building a strong identity to support the business’ mission...
Teach First rebrands in uplifting blue and building blocks
Social non-profit enterprise Teach First is committed to transforming primary and secondary education around the UK, with a new identity designed by London-based agency Johnson Banks. The brand is bright, bold and upl...
Five minutes with Lee Trott
As a senior copywriter at Oliver, Lee Trott has worked with brands such as Sony, GSK, Brother and NFU Mutual. He discusses brand purpose and choosing the right battles for your business...
#TransformTuesday: 27 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Auroras and orcas redesigned in craft beer packaging update
Nestled amid the islands, fjords and inlets of southern Alaska stands the state’s capital city of Juneau. Not as bustling as its northern counterpart Anchorage, or as chilly as university and oil town Fairbanks, Junea...
#TransformTuesday: 20 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...