• Transform magazine
  • May 08, 2024

Top

Articles

Motion inspires new visual identity for New York dance company

gretel 1.jpg

New York-based design studio Gretel revealed the new brand design behind the Stefanie Nelson Dancegroup (SND), ahead of the group’s 20th anniversary. New York-based d...

Read More

#TransformTuesday: 4 February

tt.png

Here's this week's selection of rebrands from around the world, from the rebrand of a 200 year-old visual identity to an animated logo for a Gen Z-targeted brand. For more from #TransformTuesday, follow @Trans...

Read More

Jimmy's Iced Coffee founder on packaging, rebranding and sustainability

330mlcartonlineup_hi-res.jpg

Brother and sister duo Jim and Suzie Cregan built a brand based on enthusiasm, social media and caffeine. But the 10 year-old visual identity had never been wholly reexamined. It survived through adaptation as the com...

Read More

Opinion: Is there actually any point in brand mascots in 2020?

George Roberts_2019.jpg

Brand mascots – like this year's latest casualty, British Gas' Wilbur the penguin – are going the way of the dodo, but that's not entirely a bad thing, says George Roberts. How can brands embrace the masco...

Read More

#TransformTuesday: 28 January

tt.png

Here's this week's selection of rebrands from around the world, from British non-profits to American publishers. For more from #TransformTuesday, follow @Transformsays...

Read More

Opinion: Disrupting the disruptors

disrupt pic.jpg

Disruption fatigue could be the best thing that happens to us this coming decade, Nick Liddell asserts I went to school long before being disruptive was considered a...

Read More

PBS streamlines on-air assets for brand consistency, clarity

NHS_PBS_selects_SeriesID_01.jpg

Public broadcasting has made an impact on the US entertainment and media landscape since 1969. In time for its 50th anniversary, the Public Broadcasting Service (PBS) has unveiled a rebrand with new on-air assets and...

Read More

#TransformTuesday: 21 January

tt.png

Here's this week's selection of rebrands from around the world, from Irish distillers to Ivy League educators. For more from #TransformTuesday, follow @Transformsays...

Read More

Shortlist announced for 2020 Employer Brand Management Awards

53810936_2275381029383525_5374912186646790144_o.jpg

For the fifth year, the Employer Brand Management Awards is announcing its shortlist. After deliberation by a panel of expert judges, the shortlist has set a high standard for work in the attraction, engagement and re...

Read More

Opinion: Unlimited editions

luco ltd.jpg

Brands can harness the power of recognition and exploit young people’s incessant desire for the new through clever use of limited editions Chantal Bordet and Emanuela Seminara say...

Read More