• Transform magazine
  • May 07, 2024

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Articles

Global expertise hub OKRE launches with new brand

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Opening Knowledge across Research and Entertainment (OKRE) is a new organisation that aims to bring together the research sector, entertainment industries and personal lived experience to support the creation of compe...

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#TransformTuesday: 18 February

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Here's this week's selection of rebrands from around the world, from Greek airlines to Australian coffee cups. For more from #TransformTuesday, follow @Transformsays...

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Limerick signals global ambitions with brand launch

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Limerick city and council has unveiled a new brand identity as it aims to boost its tourism and business prospects. The new brand and launch campaign were developed b...

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Syfy Wire rebrand has that fan-made feeling

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Global multiplatform science fiction media brand Syfy has unveiled its rebrand for Syfy Wire, the editorial brand for fans of sci-fi, fantasy and horror. New York-bas...

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Govia Thameslink Railway aims to drive forward with refreshed brand

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Govia Thameslink Railway (GTR) has unveiled a refreshed visual identity for its four brands: Great Northern, Gatwick Express, Southern and Thameslink. With a central...

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Monotype acquires London type foundry behind big British brands

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Font and typography specialist Monotype has acquired Fontsmith, a boutique London type foundry that has worked for many quintessential British brands including the BBC, British Gas and Lloyds Bank....

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#TransformTuesday: 11 February

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Here's this week's selection of rebrands from around the world, from healthcare to horse racing. For more from #TransformTuesday, follow @Transformsays...

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Insights: Alienate to accelerate

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Differentiation can mean standing against the crowd. And it can yield big results for small businesses, says Steve Howard. Finally has been shortlisted at the 2020 Transform Awards Europe...

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Sustainability, product innovation can build stronger brands

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Innovation is a key aspect of product design, particularly in a competitive marketplace. Concerns about sustainability, social media friendliness and price plague FMCG and retail product manufacturers; add to that mix...

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Internationalising Islamic bank brands

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Banks in the Middle East are contending with a changing financial industry, the introduction of digital-first brands and a young, global population. Antonino Lupo reports on the tensions between traditional banking an...

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