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Articles
#TransformTuesday: 18 February
Here's this week's selection of rebrands from around the world, from Greek airlines to Australian coffee cups. For more from #TransformTuesday, follow @Transformsays...
Limerick signals global ambitions with brand launch
Limerick city and council has unveiled a new brand identity as it aims to boost its tourism and business prospects. The new brand and launch campaign were developed b...
Syfy Wire rebrand has that fan-made feeling
Global multiplatform science fiction media brand Syfy has unveiled its rebrand for Syfy Wire, the editorial brand for fans of sci-fi, fantasy and horror. New York-bas...
Govia Thameslink Railway aims to drive forward with refreshed brand
Govia Thameslink Railway (GTR) has unveiled a refreshed visual identity for its four brands: Great Northern, Gatwick Express, Southern and Thameslink. With a central...
Monotype acquires London type foundry behind big British brands
Font and typography specialist Monotype has acquired Fontsmith, a boutique London type foundry that has worked for many quintessential British brands including the BBC, British Gas and Lloyds Bank....
#TransformTuesday: 11 February
Here's this week's selection of rebrands from around the world, from healthcare to horse racing. For more from #TransformTuesday, follow @Transformsays...
Insights: Alienate to accelerate
Differentiation can mean standing against the crowd. And it can yield big results for small businesses, says Steve Howard. Finally has been shortlisted at the 2020 Transform Awards Europe...
Sustainability, product innovation can build stronger brands
Innovation is a key aspect of product design, particularly in a competitive marketplace. Concerns about sustainability, social media friendliness and price plague FMCG and retail product manufacturers; add to that mix...
Internationalising Islamic bank brands
Banks in the Middle East are contending with a changing financial industry, the introduction of digital-first brands and a young, global population. Antonino Lupo reports on the tensions between traditional banking an...