For two weeks every two years, millions of people around the world will be staring at a single brand. No matter the feeling it evokes, there is one thing certain of Olympic Games branding, it will be seen and experien...
Articles
Museum in Iceland transforms into a more modern version of itself
After successfully designing maritime museums in the Netherlands and Denmark, Kossmann.dejong was once against tasked to design the visual identity of a museum, this time in Reykjavík, Iceland....
New England museum unveils bright, modern brand
North America was discovered because of seafaring vikings, and later, seafaring Italians. Its relationship with the sea by no means ended in 1492. Throughout its days as a British colony, an independent nation and a w...
Brand in action: Spyscape
Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose...
Brand experience: Rock and Roll Hall of Fame
The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...
Museum roundup: gardens, science and espionage
From science to natural history to plants and brands, museums remain a source of curiosity across all age groups. So far, 2017 has seen real variation in the strategies that museums, new and old, are adopting to attra...
Zero degrees longitude
The museums in Greenwich, London date back to two important moments in British history. The first was the first classical building to be constructed in the UK – the Queen’s House – crafted by Inigo Jones. The second m...
Norway's winter games
Mather & Co, a Cheshire-based design consultancy, has redesigned The Norwegian Olympic Museum. The new design celebrates the history of the Winter Olympics in the...
MoSEX reawakened
The Museum of Sex (MoSEX) in New York City has rebranded with bolder typefaces, framing erotic images relating to the history, science and culture of sex. This reviva...
A history in brands
The Museum of Brands has reopened in a new, larger London location. Documenting the history of consumer culture from Victorian times to the modern day, the museum exp...