• Transform magazine
  • April 20, 2018

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Articles

Brand in action: Spyscape

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Uncovering an undercover world Who: Spyscape and SomeOne What: From December 2017, midtown Manhattan will be the new home of Spyscape. The 60,000 sq ft museum, whose seven bespok...

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Brand experience: Rock and Roll Hall of Fame

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The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...

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Museum roundup: gardens, science and espionage

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From science to natural history to plants and brands, museums remain a source of curiosity across all age groups. So far, 2017 has seen real variation in the strategies that museums, new and old, are adopting to attract diver...

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Zero degrees longitude

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The museums in Greenwich, London date back to two important moments in British history. The first was the first classical building to be constructed in the UK – the Queen’s House – crafted by Inigo Jones. The second marked th...

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Norway's winter games

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Mather & Co, a Cheshire-based design consultancy, has redesigned The Norwegian Olympic Museum. The new design celebrates the history of the Winter Olympics in the broader context...

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MoSEX reawakened

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The Museum of Sex (MoSEX) in New York City has rebranded with bolder typefaces, framing erotic images relating to the history, science and culture of sex. This revival hopes to r...

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A history in brands

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The Museum of Brands has reopened in a new, larger London location. Documenting the history of consumer culture from Victorian times to the modern day, the museum explores the ro...

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Typography will allow Palestinian Museum to cross borders

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The Palestinian Museum, a celebration of modern Palestinian culture, is yet to open its doors to the public, but its brand identity is already carving its way. A key part of the process was creating Arabic typography that would reflect the...

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Multilingual typeface and wordmark for Louvre Abu Dhabi

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Saadiyat Island, set to be the centre of cultural and artistic life in Abu Dhabi, will see its jewel, the Louvre Abu Dhabi, open in 2015. The museum, an extension of Paris’ Louvre in the Emirates, has been designed by architecture and desi...

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@transformsays

RT @_EmployerBrand: Welcome to the third annual Employer Brand Management Awards! We can’t wait to get going and award the best in employer…
Janet Hull, @The_IPA 's director of marketing, and Neil Henderson, CEO and owner of @StLukesLondon, talk to Transfo… https://t.co/XBlXa6LiCC
RT @we_are_endpoint: @kimptoncreative @TransformSays Thanks @kimptoncreative. Very thought-provoking and really interesting it was. We can'…