• Transform magazine
  • February 20, 2018

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Articles

Far from home

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Brands operating in regions that are not their home territories can face challenges when appealing to local markets. This extends from design to implementation to marketing. Hassan Butt analyses the ways in which brands appro...

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France: No more frosty welcomes

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As France launches an expensive effort to end its reputation as one of the rudest places to holiday, we take a closer look at the nation brand described as a paradox. France is b...

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Transavia places hospitality at the heart of its new brand

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Low-cost airline, Transavia, is looking to grow in size and become Europe’s leading airline in hospitality. It has rebranded with the help of two Dutch agencies, Mirabeau and Studio Dumbar. The new strategy has identified the hospitality o...

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Orange brand continues international growth

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By Amelia Gundersen-Herman French telecoms conglomerate, Orange SA, formerly France Télécom SA, is in the process of acquiring Moroccan mobile network operatorMédiTélécom (Méditel). Following the deal the company will be rebranded to Orang...

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Raising the black flag: Carre Noir’s CEO interviewed

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This year Christophe Fillatre celebrates his tenth anniversary at Carré Noir. Andrew Thomas caught up with the president of the personality-driven French brand agency. With its d...

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