• Transform magazine
  • March 22, 2019



Disconnect between external and local identity for French place brand


As the capital of the quiet and rural Nièvre Department in central France, Ville de Nevers is a town characterised by its mediaeval and Renaissance heritage. Acclaimed for its art, architecture and rich history, Nevers, often...

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Far from home


Brands operating in regions that are not their home territories can face challenges when appealing to local markets. This extends from design to implementation to marketing. Hassan Butt analyses the ways in which brands appro...

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France: No more frosty welcomes


As France launches an expensive effort to end its reputation as one of the rudest places to holiday, we take a closer look at the nation brand described as a paradox. France is b...

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Transavia places hospitality at the heart of its new brand


Low-cost airline, Transavia, is looking to grow in size and become Europe’s leading airline in hospitality. It has rebranded with the help of two Dutch agencies, Mirabeau and Studio Dumbar. The new strategy has identified the hospitality o...

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Orange brand continues international growth


By Amelia Gundersen-Herman French telecoms conglomerate, Orange SA, formerly France Télécom SA, is in the process of acquiring Moroccan mobile network operatorMédiTélécom (Méditel). Following the deal the company will be rebranded to Orang...

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Raising the black flag: Carre Noir’s CEO interviewed


This year Christophe Fillatre celebrates his tenth anniversary at Carré Noir. Andrew Thomas caught up with the president of the personality-driven French brand agency. With its d...

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