• Transform magazine
  • September 25, 2018

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Articles

Edgier identity unveiled for European football competition

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The UEFA Europa League has united football fans and players for almost fifty years. In preparation for the upcoming season, the league has released a refreshed identity to engage fans and keep up with the dynamic nature of the...

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Controversial crest redesign for Leeds United

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Located in the county of West Yorkshire, the city of Leeds is the UK’s fourth biggest urban economy. The city is the largest financial and legal centre after London, and its dense urban population means, among other things, th...

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Billion dollar brands

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For the 2015/16 football season, the Barclays Premier League was won by Leicester City FC. Considering that, as recently as December 2015, the odds based on its likelihood were 5000/...

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Moving the brand goalposts

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Given the task of assigning a sport to the US, one could be forgiven for immediately thinking of baseball, basketball, or even American football. All are huge entertainment spectacles involving heady amounts of sponsorship and...

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A league of its own

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Football is inarguably the biggest sport in the UK. Rainy Sunday leagues often dominate childhood, football is a major topic of conversation during social occasions and unwavering support for chosen teams can cause the most he...

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Football League renamed

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The rebranding of the Football League will include a new name, English Football League. The new title, which will come into use at the conclusion of the current season, will be short...

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A rock and a hard place

The Rock of Gibraltar stands at a mighty and auspicious precipice. It overlooks three countries, two continents, one of the most important bodies of water in the history of the world and the place in which the Atlantic Ocean e...

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@transformsays

Jonathan Kenyon of @Vault49, gives insight into partnerships between artists and brands ➡️ https://t.co/3yFmI3mtK8 https://t.co/bXlPKkLHBR
.@Kodak teams up with retail giant @Forever21 and fashion brand Hybrid Apparel to launch a line of branded clothes… https://t.co/TsWDcPh8Yy
.@Uber announces the introduction of a new brand identity led by @WolffOlins ➡️ https://t.co/OWF2dr4EgN https://t.co/y4aXceiQcG