• Transform magazine
  • August 22, 2017



Designing a deletion for charity rebrand

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In some foetuses, a genetic mutation occurs in which a piece of one chromosome is deleted. This results in a disorder known as Prader-Willi Syndrome (PWS). For UK charity that works with people affected by this disorder, the...

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Brand profile: Macmillan Cancer Support


Charity sector branding requires a kind of acrobatics in order to balance the needs of fundraising, communications, social media and public interaction. How has Macmillan Cancer Support led the way in repositioning its brand?...

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Dr Hadwen Trust rebrands to Animal Free Research UK

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Despite the extent to which cruelty-free research in the cosmetic sector has progressed, a contentious issue remains their use in medical experimentation. However, some organisations have long been dedicated to championing th...

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Muddying the waters

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With 100% of the UK’s population having access to clean water from the mains water supply, the concept of being unable to find a safe source from which to drink is, to many, incomprehensible. Yet this is the fate which has be...

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Every last child

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International children’s charity Save the Children has launched a new global visual identity and brand guidelines that will help unify the charity’s 29 organisations working to help inspire breakthroughs in children’s potenti...

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Brand in Action: British Heart Foundation

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Highlighting a core brand message on a physical garment allowed the British Heart Foundation to develop a new brand touchpoint Who: British Heart Foundation and the Partners What...

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MS charity to rebrand

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The MS Society aims to refine its brand positioning with the help of communications agency, Arthur London and Code Computerlove, a digital agency that will oversee the redevelopment of its online applications....

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Equality for all


A charity that fights for LGBT rights has rebranded its digital offering. Stonewall, a UK-based charity, has launched a new website as well as a brand promise, ‘Acceptance without exception’....

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Spotlight on Meals on Wheels


American charity Meals on Wheels found it was perceived as too successful and had poor penetration into Millennial audiences. It sought to reinvigorate its brand and drive change across the organisation. Emily Andrews reports...

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Wild intentions


The Zoological Society of London (ZSL), the parent brand for ZSL London Zoo and ZSL Whipsnade Zoo, has undergone a rebrand that it hopes will position it better as the global conservation charity that it is....

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