The UK’s Samaritans brand had been positioned for over 50 years as a single-product service existing to operate a single function. With an updated brand and positioning, it is now working to change the conversation ar...
Articles
Sands of time
For Jordan’s Queen Rania Foundation – which focuses on education as a means to combatting poverty, crime and conflict – needed a strong identity to help it cut-through and achieve awareness with its target group of do...
BSA’s rebrand gives stammerers a voice
Stammering - or stuttering - is a relatively common speech problem characterised by unintentional repetitions and extensions of sounds, syllables, and silent pauses. It currently concerns about 700.000 people in the U...
Unicef’s Marble collective democratises big data
Unicef has partnered with design consultancy Jones Knowles Ritchie to design Marble, a collective aiming to repurpose big data for the public good. The visual identity employs playful animations to simplify scientific...
Samaritans infuses brand with hope, life and connection
Samaritans is a unique charity. It was established in 1953 by an Anglican vicar who operated an emergency telephone line, speaking to anyone with thoughts of suicide. From one person, Samaritans soon grew into a movem...
Comic Relief and Red Nose Day rebrand aims for clarity
Comic Relief has announced two new logos for the company and its main fundraiser, Red Nose Day, to modernise the brand and clear up ‘confusion’ about the charity’s identity....
Macmillan unveils major new brand strategy and campaign
Macmillan’s brand mission has for many years been to connect the charity’s services with the people who need them. It is estimated that by 2030, around 4 million people in the UK are expected to be living with cancer,...
Opportunities for brand to rebuild trust in third sector
There’s no question that the charity sector has been undergoing significant change since 2008. Not only did the financial crisis alter the reliability of fundraising and government funding for many charities, large an...
A beer that saves lives
Non-profit organisations fighting for good causes help people in need daily. However, for charities to survive, they need to be inventive and imaginative in order to collect the funds they need....
Animal charity Battersea modernises image with adaptable rebrand
Battersea, the dogs and cats charity active for 158 years in the UK has launched a new visual identity. Despite its substantial growth across the years, which has led to it caring for approximately 3m pets, its outdat...