• Transform magazine
  • July 20, 2018

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Articles

Opportunities for brand to rebuild trust in third sector

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There’s no question that the charity sector has been undergoing significant change since 2008. Not only did the financial crisis alter the reliability of fundraising and government funding for many charities, large and small,...

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A beer that saves lives

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Non-profit organisations fighting for good causes help people in need daily. However, for charities to survive, they need to be inventive and imaginative in order to collect the funds they need....

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Animal charity Battersea modernises image with adaptable rebrand

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Battersea, the dogs and cats charity active for 158 years in the UK has launched a new visual identity. Despite its substantial growth across the years, which has led to it caring for approximately 3m pets, its outdated approa...

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Branding that tricks the eye for Leonardo DiCaprio Foundation

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Apart from his award-winning movies, Leonardo DiCaprio is known for his dedication towards helping environmental causes and his ongoing, dynamic effort to raise awareness regarding those issues. As he says, “The destruction of...

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Opinion: It’s time the charity sector stopped living up to its reputation

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With trust in organisations continuing to decrease, charities have a unique opportunity to rebuild their reputations. How can they improve their brands through good communications? T...

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Charitable organisation Crimestoppers rebranded by The Team

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Founded in 1988 as the Community Action Trust, the independent charitable organisation now known as Crimestoppers has held its current name since 1995. Encouraging members of the public to anonymously provide information which...

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Anniversary brand identity for Whale and Dolphin Conservation

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Established in 1987, Whale and Dolphin Conservation (WDC) is a charity devoted to preserving the welfare and environmental conditions of dolphins, whales and porpoises in oceans around the world. In 2012 the charity changed it...

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Jkr rebrands the Diana Award with future-facing identity

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On 31 August 1997, Princess Diana, former wife of future king Prince Charles, mother to princes William and Harry, and renowned national treasure, died in a car accident. The whole world stood still. Yet, despite the shock and...

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Designing a deletion for charity rebrand

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In some foetuses, a genetic mutation occurs in which a piece of one chromosome is deleted. This results in a disorder known as Prader-Willi Syndrome (PWS). For UK charity that works with people affected by this disorder, the P...

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Brand profile: Macmillan Cancer Support

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Charity sector branding requires a kind of acrobatics in order to balance the needs of fundraising, communications, social media and public interaction. How has Macmillan Cancer Support led the way in repositioning its brand?...

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@transformsays

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