• Transform magazine
  • March 25, 2019

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Articles

Samaritans infuses brand with hope, life and connection

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Samaritans is a unique charity. It was established in 1953 by an Anglican vicar who operated an emergency telephone line, speaking to anyone with thoughts of suicide. From one person, Samaritans soon grew into a movement, ope...

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Comic Relief and Red Nose Day rebrand aims for clarity

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Comic Relief has announced two new logos for the company and its main fundraiser, Red Nose Day, to modernise the brand and clear up ‘confusion’ about the charity’s identity. For...

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Macmillan unveils major new brand strategy and campaign

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Macmillan’s brand mission has for many years been to connect the charity’s services with the people who need them. It is estimated that by 2030, around 4 million people in the UK are expected to be living with cancer, many of...

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Opportunities for brand to rebuild trust in third sector

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There’s no question that the charity sector has been undergoing significant change since 2008. Not only did the financial crisis alter the reliability of fundraising and government funding for many charities, large and small,...

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A beer that saves lives

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Non-profit organisations fighting for good causes help people in need daily. However, for charities to survive, they need to be inventive and imaginative in order to collect the funds they need....

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Animal charity Battersea modernises image with adaptable rebrand

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Battersea, the dogs and cats charity active for 158 years in the UK has launched a new visual identity. Despite its substantial growth across the years, which has led to it caring for approximately 3m pets, its outdated appro...

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Branding that tricks the eye for Leonardo DiCaprio Foundation

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Apart from his award-winning movies, Leonardo DiCaprio is known for his dedication towards helping environmental causes and his ongoing, dynamic effort to raise awareness regarding those issues. As he says, “The destruction o...

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Opinion: It’s time the charity sector stopped living up to its reputation

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With trust in organisations continuing to decrease, charities have a unique opportunity to rebuild their reputations. How can they improve their brands through good communications?...

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Charitable organisation Crimestoppers rebranded by The Team

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Founded in 1988 as the Community Action Trust, the independent charitable organisation now known as Crimestoppers has held its current name since 1995. Encouraging members of the public to anonymously provide information whic...

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Anniversary brand identity for Whale and Dolphin Conservation

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Established in 1987, Whale and Dolphin Conservation (WDC) is a charity devoted to preserving the welfare and environmental conditions of dolphins, whales and porpoises in oceans around the world. In 2012 the charity changed i...

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