• Transform magazine
  • December 12, 2017

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Articles

Spotlight on Konica Minolta

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The future of the workplace will be a fluid, digitally-connected, adaptable space. But to facilitate that, IT services will have to change too. Konica Minolta, through Workplace Hub is taking the first steps into changing the...

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Shortlist for Transform Awards Asia-Pacific 2016 announced

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The shortlist for the third annual Transform Awards Asia-Pacific has been revealed, with the calibre of submissions this year suggesting a real breadth of quality across the region....

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Nation branding: Indonesia

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Jakarta, rife with traffic and infrastructure problems, is not for the faint of heart says Samantha North, despite the appealing tourism destination on offer in the Indonesian capital...

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Passion in the AXN rebrand

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The Asia-based branch of television channel AXN has undergone a major rebrand as its owners, Sony Pictures Television, seek to diversify the channel’s portfolio away from its action genre....

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Brand profile: Malaysia Airlines

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With wreckage from the MH370 disappearance beginning to surface, Emily Andrews investigates whether or not the beleauered Malaysian flagbearer can regain its former good standing...

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Hong Kong: Fragrant harbour

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In the beginning, Hong Kong was just a small village of fishermen and charcoal burners. No one paid it much attention until the British arrived in 1841, during the height of the Opium Wars. The Chinese soon gave in to British...

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Philippines: More fun?

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According to last year’s nation brand value report from Brand Finance, the nation brand of the Philippines is on the rise. The report named the Asian-Pacific country among the top 10 fastest growing nation brands in 2014, alo...

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Dalian: China's cleanest city

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The Chinese city of Dalian is commonly nicknamed ‘Hong Kong of the North.’ It is also frequently called the ‘romantic city.’ I lived in Dalian for two years, from 2007 to 2009. I...

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Singapore: City of rules

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Many remember Singapore as that country where chewing gum is illegal. The city-state’s founder, Lee Kuan Yew, was the man responsible for turning the small Asian fishing port into a globally significant trading hub. He also...

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Transform Awards recognises best in rebranding, brand development and brand repositioning in Asia-Pacific region

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Repositioning a brand while changing the reputation of a product from something near-reviled to an object of luxury requires well-defined objectives and a cohesive visual and verbal identity. Transform Asia Pacific Awards’ Grand Prix winne...

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