The sprawling Asia-Pacific region reaches from the sands of Sydney to the high-rises of Shanghai, and everywhere between. The Transform Awards celebrates the best in rebranding and brand development across this region...
Articles
Winners announced at 2019 Transform Awards Asia-Pacific
For its first five years, the Transform Awards Asia-Pacific was held in Hong Kong. This year, representing a greater swathe of entries from across the region, and from mainland China in particular, the awards is makin...
Insights: From Asia to beyond, through upstream creativity
Asian brand owners are benefitting from an increasingly sophisticated understanding of the power of branding. Jolin Guan discusses changing approaches to creativity A...
Insights: Building brands in the age of Asia
The economic powerhouse of Asia is coming of age, heralding challenges and opportunities for brands that want a bigger piece of the action, Gareth Richardson writes....
Transform Awards Asia-Pacific 2019 shortlist revealed
This year’s Transform Awards Asia-Pacific shortlist fosters diverse identities and excellence across the region, with over 30 categories across a broad range of industries. The 2019 shortlist represents the best in br...
2019 Transform Awards Asia-Pacific open for entries
One of the most rewarding things to see in Transform magazine is a brand project that takes into account all the various touchpoints, platforms and media that could contribute to a better communication of a brand’s po...
Insights: Chinese brands’ naming strategies in globalisation
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Lab Brand was one of the winners It took 100,000 years for human soc...
Insights: Why simplicity pays when brand building for tomorrow
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Siegel+Gale was one of the winners Siegel+Gale named Netflix, Aldi a...
Insights: Localisation Is the key to unlocking relevance and driving growth
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Prophet was one of the winners In today’s economy, nothing matters m...
Insights: The prevalence of purpose
The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Sedgwick Richardson was one of the winners Purpose is prevalent and...