• Transform magazine
  • July 18, 2019

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2019 Transform Awards Asia-Pacific open for entries

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One of the most rewarding things to see in Transform magazine is a brand project that takes into account all the various touchpoints, platforms and media that could contribute to a better communication of a brand’s positioning and purpose. At last year’s Transform Awards Asia-Pacific, that was true of the majority of projects considered by the judges.

The programme has celebrated excellence in rebranding and brand development across the Asia-Pacific region. This year’s awards will be no different in honouring the best in brand strategy for the sixth time. Entries are now accepted into the 2019 Transform Awards Asia-Pacific.

Categories include ‘Best localisation of an international brand,’ ‘Best creative strategy,’ ‘Best brand experience’ and ‘Best copy style or tone of voice,’ among others. Previous winners include Hyundai, Coca-Cola, HSBC, Amnesty International, Nomura, the Hong Kong Ballet, Pizza Hut and Alibaba.

Brittany Golob, publishing editor of Transform magazine, says, “Every winner at the Transform Awards should be proud of their excellent work as they have truly set the benchmark for rebranding and brand development across the Asia-Pacific region. We’re proud to celebrate the best in branding every year and we wish the best of luck to this year’s entrants.”

Entries are accepted until 26 July. If received by 31 May, your entries are eligible for a $100 discount. If entered by 28 June, you will receive your fifth entry free. Contact Jessica Dunmall or +44(0)20 3950 5356 for more information. Last year’s winners can be found here.

Categories:

Content
Best use of a visual property; photography/ illustration/digital
Best brand architecture solution
Best use of copy style/tone of voice
Best brand experience
Best use of packaging
Best wayfinding or signage
Best use of audio branding
Best use of typography
Best place or nation brand

Process
Best external stakeholder relations during a brand development project
Best internal communication during brand development
Best implementation of brand development
Best implementation of a brand development programme across multiple markets
Best localisation of an international brand

Strategy
Best creative strategy
Best brand evolution
Best strategic/creative development of a new brand
Best development of a new brand within an existing brand portfolio
Best naming strategy

Type
Best corporate rebrand following a merger or acquisition
Best brand development project to reflect changed mission/ values/positioning
Best brand consolidation
Best rebrand of a digital property

Sector
Best visual identity from:
- a charity/NGO/non-profit organisation
- education
- energy and utilities
- engineering & manufacturing

- farming and agriculture
- financial services
- FMCG
- food and beverage
- healthcare and pharmaceuticals
- industrial and basic materials
- mining and extractives
- professional services
- property, construction and facilities management
- public sector
- retail
- technology, media and telecommunications
- transport and logistics
- travel, leisure and tourism
 
The following awards cannot be entered, and the winner will be chosen by our judges. The winning agencies of these awards, will be invited to join next year's judging panel.
Best overall visual identity
Grand prix for excellence in rebranding