• Transform magazine
  • January 21, 2019



Microsoft changes app icons to ‘get out of people’s way’

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Microsoft has updated the design of its app icons to display more discrete and less disruptive images, allowing users to focus on each application’s use, not its branding. A task tak...

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Uber's brand is always on the move


In 2016, former Uber CEO Travis Kalanick took inspiration – or so the rumour goes – from hotel bathroom tiles and worked with in-house designers on a rebrand of the popular ride hailing app. The brand had two main iterations,...

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Finding the digital way with Waze


At this week’s Unbound conference, Finlay Clark, UK country manager for driving app Waze talked about smart cities and the integration of computer learning into the app’s model. He said Waze’s open source data allows municipal...

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Hiyacar, a rebrand for the sharing economy

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The end of the 20th century and the dawn of the internet age has seen a profound effect in how goods and services are negotiated and traded. Amid a plethora of trading platforms and online sharing sites, perhaps one of the mos...

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Dating app Tinder launches updated logo

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Released in September 2012, dating app Tinder allows users to select their preferred matches through a combination of pictures and a short profile on the individual’s interests. Optimised for an increasingly digital-first worl...

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Trunki vs. Kiddee

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Design rights battle reaches supreme court in London. The ruling may have implications for small creative firms that rely on design rights. Magmatic, a Bristol-based company and the...

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Seeing value in brands

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Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis – and asses...

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Opinion: Ben Gallop asks: “How can big brands benefit from partnerships?”


By Ben Gallop, managing director of creative agency Brand & Deliver Take one multinational, multibillion dollar tech giant and mix it with a tiny, nine-month old tech startup in London. Sounds unlikely, but in fact each has something the...

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New brand and visual identity is exclusively mobile


Zapp, a mobile payment app, has a new brand and visual identity that takes inspiration from that feeling that you get when something really works as it should. The creative team wanted to show that the app’s offering was unique. Branding age...

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The UK’s top storytelling brands in 2014


Apple is revealed to be the UK’s top storytelling brand. The 2014 Brand Storytelling Report, conducted by AESOP brand and communications agency and carried out in association with OnePoll, is now in its second year. The survey polled over 2,...

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