Articles

Cannes Lions is back with a bang and celebrating its 70th anniversary. Here’s a roundup of all the best brand design and strategy action from the first day of Cannes Lions International Festival of Creativity 2023, li...

With nearly 140 entries from around the world selected for shortlist, large brands to make the grade include Nike, McDonald's and Ford. Some of this year's most c...

In the first of his monthly Transform columns on the A-Z of logo design, Pentagram’s partner and creative director, Angus Hyland, explores the logo origins of everybody’s favourite Swedish band, ABBA....

Straits Biopharma, a manufacturing institution in Singapore which creates pharmaceutical-grade plant biologics products, sought the help of the British brand design agency to position its new brand, Phytor. Noat was r...

Global sonic branding agency amp has released its annual Best Audio Brands Index. Running for a fifth straight year, the report ranks 250 of the best audio brands in 2023, with Mastercard, Shell and Aviva all finishin...

As part of a refurbishment to Coworth Park, a Dorchester Collection five-star hotel, Magpie Studio rebranded its restaurant, now named ‘Woven by Adam Smith’. The London-based design agency sought to work in harmony wi...

Greg Calacouris, strategy lead at Work & Co, explains why starting with a hypothesis to test with research can get you to a great product faster. When research ge...

Crafted by independent British brand design agency Butterfly Cannon, the luxury whisky brand centres around the Great Indian Bustard, otherwise known as the Godawan bird. With just 128 Godawan remaining, the brand fun...

Mark Rollinson, chairman of Abu Dhabi-based creative communications agency All About Brands, explores the history of branding and what it means for marketing today. B...

Rick Nugent, head of design and innovation at Omnia, discusses the importance of brand designers untethering themselves from everyday assumptions. So, another year… a...