Articles

Pierre Carnet, managing director at MassiveMusic Dubai, discusses the power of audio branding and explains the untapped potential of sonic branding in the MENA region....

The global design agency was tasked with redesigning the identity of snack brands Fruit Roll-Ups, Fruit By The Foot and Gushers to reach a new generation of teenagers. In achieving this, Pearlfisher had to also ensure...

Founded by American actor Will Smith and his wife, actress Jada Pinkett, entertainment venture company Westbrook Inc. turned to Six Cinquième to design a coherent brand identity....

David Kirkland, executive creative director and co-founder of KNOW Creative, describes how his agency’s free roaming nature allows it to ruffle feathers and create value for its partners....

Global brand agency Dragon Rouge was responsible for creating the brand’s name, developing the brand strategy and designing a brand identity. Already available in Ireland, the UK launch of The Heroic Oat is expected t...

The German urban-outdoor label, founded by entrepreneurs Sabrina Ahrens and Katharina Rottkemper, was branded by Buero Inaoakley with the hope of inspiring people to experience life outdoors....

Sebastian Klein is the co-founder and creative director at global design agency Ochre. He assesses the benefits of AI while also recognisable the hefty challenges it presents to the world of brand design....

Terrance Weinzierl, creative director at Monotype, discusses how AI can transform the daily workflow of designers by providing fresh, informed inspiration in font pairings, and how it aids the speed and quality of fon...

The global sonic branding agency, which was purchased for an undisclosed fee, is set to join WPP’s global brand consultancy Landor & Fitch. Citing the field of di...

The not-for-profit conservation organisation tasked FutureBrand Australia with devising a new brand strategy and identity which could align the brand with delivering on its ambitious 2030 strategy of doubling its impa...