• Transform magazine
  • July 17, 2019



#TransformTuesday: 4 December


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

New brand broadens scope and awareness for British Academy


The British Academy, UK’s national body for the humanities and social science, has introduced a new visual identity , which mirrors the academy’s evolution, growth and influence across the UK, with it shaping policy and enric...

Read More

Five minutes with Yego Moravia

Yego Moravia.jpg

Yego Moravia, executive creative director at global creative studio Stink Studios LA, has helped to build and lead the Los Angeles office of Stink Studios, working with client partners such as WeTransfer, Netflix, and Nike. N...

Read More

Transform's Young Contenders are building a better brand industry

Young contenders news banner.jpg

Transform magazine covers rebranding and brand development, strategy, design and creative across Europe’s brand industry, and beyond. The industry is developing and maturing, proving with more confidence its value to business...

Read More

Miami Marlins introduce new generation of brand identity


This is not the first time the Florida Marlins has undergone a drastic rebrand. In 2011, the then-Florida Marlins changed their name, logo, and uniform, in an effort to evolve, expand and reach new audiences. Almost a year ag...

Read More

Type foundry puts its best feet forward with new serif typefaces


Not long ago, web designers were confined to a handful of safe typefaces – safe in that they remained clear and legible in all major browsers. Needing to complement logotypes and align with brand guides digitally and in print...

Read More

Bank of America logo is the same, but better

Screenshot 2018-11-28 at 12.21.25 pm.png

Bank of America, the second largest banking institution in the US with an international presence in over 35 countries, has revealed a new brand identity, consisting, among other things, of a new logo designed by creative cons...

Read More

Employer brand's impact on corporate reputation examined


The employer brand is of untold value to corporate reputation. By crafting an employer brand that is not only able to build awareness of a company, but to effectively communicate what it offers to employees – and perhaps othe...

Read More

#TransformTuesday: 27 November


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

Read More

Opinion: How can we design experiences fit for purpose?

Harry Osborne, Creative Director, SET Live.jpg

Crafting an effective brand experience requires a careful examination of audience, creativity and the brand’s wider context. Harry Osborne discusses how brands can get the most out of the experiential...

Read More


Let's raise glasses! @2ndharvest has partnered with @BYUagency to craft Been A Slice, a beer made from wasted food.… https://t.co/qkhDfMh5EY
#Branding has evolved a lot in the past few years. We've spent five minutes (and a bit) with @jdoukltd's managing d… https://t.co/srSVSNxzjy
Can you tell your Blackletter from your Garalde? Serifs are easy to see, but what about angle and axis? @Fontsmithhttps://t.co/z62ynsPufv