Calling on sonic branding and sound production company Sixième Son, The AA’s new sonic identity hopes to support the company’s aim of remaining a trustworthy brand for UK road users. The new identity, which tries...
Articles
Twitter rebranded to X
The social media giant, owned by multi-billionaire Elon Musk since October, has undergone a huge transformation. The move to update the brand’s identity follows on from Musk’s plans to turn Twitter into an ‘everything...
Little Big Brands brings modernity to Dr. Scholl’s identity
As a leader in foot care, Dr. Scholl’s turned to US branding and package design firm Little Big Brands to devise a new identity which could keep them ahead of the competition in a rapidly expanding category. The new d...
Why women’s sport shouldn’t try to be like the Premier League
Jon Crane, client and commercial director at London-based brand design agency FreshBritain, passionately discusses the uniqueness and intrigue of women’s sport, and why its brands must forge their own paths....
Glassdoor undergoes ‘captivating’ first major rebrand
Calling on brand and digital agency Koto to update Glassdoor’s verbal and visual identity, the revised brand hopes to emphasise the importance of community and empower the millions of professionals who use the platfor...
Magnum launches two new indulgent ice creams
With the new ice cream identities designed by brand and packaging design agency Sunhouse, Magnum Double Sunlover and Magnum Double Starchaser hope to add to the pleasure of people being together again in the post-lock...
Listen: Müller launches new sonic identity
Aiming to bring a sense of positivity, delight and satisfaction to the brand, Müller’s new mnemonic was created by London-based specialist sonic agency DLMDD with the help of composer Tom Bromley. By working with...
Wolff Olins re-energises OVO design system
In reimagining the English energy supplier’s brand strategy, Wolff Olins aimed to champion people and the planet. The global brand consultancy crafted a new strategic brand platform, a reimagined design system and a n...
Hiring a PR agency? How to set it up for success
Vicky Stoakes, communications director at design focused PR agency Red Setter, offers insights and learnings to agency leaders on how best they can go about hiring a PR agency....
Campari identity renewal links brand with Milan
The iconic red Italian bitter aperitif sought the help of branding agency Robilant to help update its identity without betraying Campari’s Milanese connection, the city to which it has a deep historic partnership. Ref...