Ibrahim Lahoud, strategy director at Dubai and Riyadh-based consultancy Brand Lounge, explains why brand owners may worry about adopting change as well as how brand experts can overcome these doubts....
Articles
Web3 in action: Skyne presents real-life cases of future-forward branding
Dennis de Rond, founder of international strategic branding and design firm Skyne, discusses the Web3 movement and how his agency successfully utilises these technologies for clients. Recently, at the Transform Awards...
Team GB rebranded ahead of Paris 2024 Olympics
As part of the British Olympic Association (BOA) hoping to grow the brand’s profile amongst fans of all ages and backgrounds, it turned to Bath-based branding and design agency Thisaway. The agency was not tasked with...
New Revvity brand positions biotech company as pioneer
Previously affiliated with PerkinElmer Inc., the life sciences and diagnostics spinoff brand was designed by global brand transformation company FutureBrand. The agency sought to position Revvity – whose name combines...
Shortlist announced for Transform Awards Nordics 2023
Returning for a fourth year, the Transform Awards Nordics remains the only awards programme in the region to celebrate the transformative power of brand strategy and design. Transform magazine is delighted to announce...
MEA brands discuss strategy and design at enthralling Brand Summit conference
From Atlantis to NEOM to PepsiCo, the Transform Brand Summit MEA offered unique insight into some of the biggest brands operating in the MEA region. Dedicated to exploring the ‘The transformative power of brand strate...
Landor & Fitch behind new A&O Shearman brand identity
As part of the proposed merger between UK-headquartered law firm Allen & Overy and New York-based Shearman & Sterling, Transform magazine can reveal Landor & Fitch was brought onboard to craft a new brand...
Transform proud to announce MEA 2023 winners
With the Transform Awards MEA having been celebrated in the Middle East and Africa region for the past decade, Transform is delighted to once again reveal its list of winners. As always, Transform’s winners reflect th...
Transform Awards Europe 2024 open for entries
Bouncing back for a 15th year, the Transform Awards remain the only awards programme to celebrate the transformative power of brand strategy, creativity and design throughout Europe. Following on from its biggest awar...
Finding awesome
Vincent Roffers, partner and head of strategy at independent brand agency Agenda, discusses the difficulties B2B brands face, before offering advice on how they can make their brands unmistakably ‘you’....