The iconic red Italian bitter aperitif sought the help of branding agency Robilant to help update its identity without betraying Campari’s Milanese connection, the city to which it has a deep historic partnership. Ref...
Articles
French dairy brand redesigned for global audiences
Isigny Sainte-Mère, an iconic dairy company based in Normandy, northern France, has launched its latest redesign which aims to heighten overseas brand awareness. The farmer-run cooperative worked with bluemarlin,...
How to nail a rebrand
Hamish Campbell, VP and executive creative director at branding and design agency Pearlfisher, explains the five key considerations to keep in mind when rebranding. W...
Vino Vero creative activation wants to change UK wine buying habits
The independent wine retailer was helped by London-based creative agency EveryFriday in its launch of a bold and playful campaign designed to draw UK shoppers away from mass produced wine. Featuring striking illustrat...
Pelago rebrand aims to remove the stigma of substance use
Formerly known as Quit Genius, the world’s leading digital clinic for substance use management turned to global branding and design studio A LINE to design a new optimistic brand. Hoping to craft an approachable and a...
Belmont Park reveals new identity ahead of 100-year anniversary
The US beachfront amusement park, known for its historic wooden Giant Dipper rollercoaster, has paid homage to the heritage and vibrant culture of its home city, San Diego, with its latest brand update. Creative and b...
Iconic splat at heart of Nickelodeon rebrand
In partnering with creative agency Roger, the US children’s television channel underwent its first identity redesign in 14 years. In a bid to unify the Nickelodeon brand across on-air, digital and social, the brand’s...
Sound strategy for brands in a sound on world
Jeanna Isham, sound strategist and sonic brander at Dreamr Productions, states the case for ‘sound on purpose’ in an already noisy world. Have you ever walked down Ho...
Kili rebrand hopes to change AI conversation
Paris and New York-based AI training platform Kili turned to Ragged Edge in a bid to cut through industry hype and inform its audience that good AI relies on good data. The British branding agency was responsible for...
Listen: Sanofi unveils sonic identity
Sanofi has released its new audio identity which was created with global sonic branding agency Sixième Son. The new sonic identity, ‘Miracle Dots’, was designed to reinforce the global healthcare company’s global...