Mark Diamond, ‘hopeful saboteur’ at London-based brand agency Saboteur, discusses the power of brand Twitter, and whether it is really worth forgoing. The Twitter bra...
Articles
New James Smith Academy venture branded by Percept
Mntr, the latest commercial offshoot of online personal training firm The James Smith Academy, was created by Australian brand design agency Percept. The agency was responsible for the brand positioning and naming, as...
Percept designs new brand positioning for Arinex
Coinciding with the event management brand’s 50th anniversary, Sydney-based Percept reimagined its identity design. The updated Arinex brand features a new logo, maintains its signature pink colour palette and aims to...
Vietnamese pet food brand HiRaw! redesigned by M – N Associates
Following on from extensive growth and becoming the leading pet food manufacturer in Vietnam, HiRaw! recognised its brand identity was too chaotic. It called on M – N Associates to help develop a visionary brand strat...
Studio 1.1 designs brand for IAG Loyalty venture The Wine Flyer
The Wine Flyer is an e-commerce platform that aims to create new way for Avios points to be spent and collected on purchases including wine, spirits and beer. Studio 1.1, a specialist agency from DesignStudio Group, w...
Why electrolyte drink brand Greater Than now targets breastfeeding mothers
Originally designed by brother Mark and Jon Sider as a healthy alternative for athletes, Greater Than picked up a large following of breastfeeding mothers who believe its products increase milk supply. The company cho...
Angus’ A-Z of logos: British Rail
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland takes a nostalgic look at British Rail. Some of...
Monotype announces acquisition plans for Japanese type foundry Fontworks
In a move designed to satisfy a now global demand for Japanese type design, global type specialist Monotype has announced a deal to acquire Fontworks, a company considered one of the best-known providers of type desig...
Navigating the internet of (too many) things: contending with digital fatigue
Why are consumers really turned off by your content - and how can you turn them back around? Michael Bartley, executive creative director at Indigo Slate, a Zensar company, explores how putting human authenticity and...
British design agency Thompson Brand Partners becomes ThreeTenSeven
ThreeTenSeven will focus on operating as a brand transformation company that specifically focuses on health and wellbeing. Already fostering a strong reputation in the health and wellbeing sector, the move follows on...