Siu Tang from Shanghai-based award-winning creative agency The Orangeblowfish shares his views on what it takes to grow in the mind of the post-pandemic consumer. Pan...
Articles
Angus’ A-Z of logos: CN
In his latest monthly Transform column on the A-Z of logo design, Pentagram partner and creative director Angus Hyland focuses on CN (Canadian National Railway) If yo...
Washington State Parks releases new logo design
Crafted by Seattle-based creative agency People People, the new Park logo incorporates elements seen throughout the state of Washington, from Mount Spokane to its coastline to the official state tree, the western heml...
How the rapidly changing consumer market is changing the nature of branding
Yong Ng is the creative director at Singaporean agency Somewhere Else. He discusses here the tension between consumerism and the environment, and how brands in the modern day must offer consumers more....
Transform Awards proud to announce Nordics 2023 winners
Representing the best in corporate, product and global brand design and strategy, the Transform Awards celebrate excellence in rebranding and brand development from all around the world. The awards evening in Stockhol...
UK-based software specialists Aurum Solutions undergoes wholesale rebrand
The company turned to Yambo Studios, an Israeli CGI-driven design agency, along with Unset Studio to craft a radically revised brand. The project oversaw Aurum adapt its tone of voice, logo, website, imagery, colour p...
Transform Awards North America 2023 shortlist announced
Transform magazine is proud to announce its award programme is set to celebrate the transformative power of rebranding and brand development in the continent of North America for a ninth consecutive year....
Don’t miss your chance to take part in Transform Live Saudi 2024
Featuring talks and roundtable discussions with some of the Middle East’s biggest brands and design agencies, Transform Live Saudi 2024 is set to be unmissable. The very special one day conference offers delegates the...
Listen: Luxury Japanese automobile company INFINITI launches new audio brand
Designed by its German audio branding partner, why do birds, the brand’s new sonic identity plays on its rich Japanese heritage, as demonstrated by the use of a taiko drum. The brand’s master soundtrack, called ‘Momen...
The British Basketball League unveils new brand
With plans of pushing the sport onto a new level in the UK, the British Basketball League has undergone a major identity update as it edges closer to 40 years since its inception. Partnering on the project with London...