• Transform magazine
  • October 21, 2017

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Opinion

How HSBC NOW has raised the bank’s image as a great place to work

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With a culture change necessary post-banking collapse, HSBC had to reinvent its employee engagement. Thus HSBC NOW was born. Annie Bissett from MerchantCantos explains the development process Join Bissett at the Employer Brand Management c...

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The employer brand: More than a logo in a 3D space

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The implementation of an employer brand on the physical space can impact internal culture. Julie Schoenfelder from GLIMMA discusses the built environment Join Julie Schoenfelder at the Employer Brand Management conference on 12 December. A...

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How digital changed recruitment

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I can’t think of a more exciting time to work in our space. New techniques and technologies appear by the day. Nick Francis from Casual Films explores the role of digital in employer branding Nick Francis at the Employer Brand Management...

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Opinion: Debbie Donaldson on social media, “Is so-called engagement really hitting the mark?”

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Everyone knows social is a core focus for brand communicators. Debbie Donaldson, business director at The Big Group, discusses the way to best drive engagement around brand content. Let’s face it – social media activity is now a core part...

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Opinion – Stefan Liute says put your brand in writing

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It’s hard to figure out what brand means on a daily basis. Stefan Liute says to remind yourself and your employees every day. That way, you can bring the brand to life. Take one word you think is really important to your business. Print it...

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Accepting the impermanent in brand development

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Brands are works in progress that we mistakenly think are finished. Instead, we should consider brands through the principles of wabi-sabi – a Japanese aesthetic ideology centred around the acceptance of persistent transience. What I refer...

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Opinion – Stefan Liute says brand strategy is a reference point for business

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However fast the world seems to be changing, some things don’t, actually. Stefan Liute discusses how brand strategy acts as a point of reference among this maelstrom of change and keeps businesses on a steady path We live in a time in whic...

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Opinion – Rufus Radcliffe

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Popular British media company ITV unveiled a rebrand last January. The project took home the Grand Prix at the Transform Awards Europe and is continuously lauded for its success. Rufus Radcliffe writes about ITV’s rebrand On 14 January 201...

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Opinion – Nick Sims

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What is it that makes one brand stand out more than another? Why do some people drink Coke over Pepsi, visit Lisbon over Barcelona, or fly British Airways rather than Virgin Atlantic? With very little setting these things apart from one an...

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The year 2050 – branding’s improbable, yet not impossible future

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STEFAN LIUTE, STRATEGY DIRECTOR, STORIENCE – 8 MAY 2014 In 15 years of brand consultancy, I have had enough time to hoard a large bag of frustrations and another one of satisfactions. When I look inside each, some daydreaming about the fut...

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@transformsays

Involved in place branding? Here's why the @citynationplace global conference and awards is a must-attend:… https://t.co/TCRP6Zf1kt
Brand agency @AesopAgency is helping leading US instant mash brand @IdahoanFoods take root in the UK:… https://t.co/ejvuo9u5QL
RT @_digital_impact: Thanks once again to everyone who celebrated with us at the Brewery last night. Read all about the event over @Communi