• Transform magazine
  • February 24, 2018

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Opinion

Opinion: Stuart Duncan asks “How can radio stations connect with their listeners?”

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Local radio stations need to connect with their listeners on a visual, emotional and verbal level. Their brands are based in story, inherently, but communicating that story effectively is another matter. Bauer Media Group, which runs a num...

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Opinion: Ben Gallop asks: “How can big brands benefit from partnerships?”

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By Ben Gallop, managing director of creative agency Brand & Deliver Take one multinational, multibillion dollar tech giant and mix it with a tiny, nine-month old tech startup in London. Sounds unlikely, but in fact each has something t...

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Opinion: Paul Twivy asks “What is the purpose of Tesco?”

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Paul Twivy, senior strategic consultant, The Partners Overstating your half-year profit guidance by £250m is a fairly substantial fault in anyone’s books or on anyone’s books, even if the books are as big as Tesco’s. Despite the suspension...

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Invest in employee experience not employer brand

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Building a reputation among employees and the recruitment audience requires a strong foundation that runs deeper than an EVP, says Radley Yeldar’s Stephen Duncan Join Duncan at the Employer Brand Management conference on 12 December. Atten...

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Employer branding: Another job on the CEO’s to-do list?

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A company’s employer brand should come from the top, but should be a reflection of corporate culture, Sheila Parry from theblueballroom says Join Parry at the Employer Brand Management conference on 12 December. Attendees will learn from a...

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How HSBC NOW has raised the bank’s image as a great place to work

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With a culture change necessary post-banking collapse, HSBC had to reinvent its employee engagement. Thus HSBC NOW was born. Annie Bissett from MerchantCantos explains the development process Join Bissett at the Employer Brand Management c...

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The employer brand: More than a logo in a 3D space

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The implementation of an employer brand on the physical space can impact internal culture. Julie Schoenfelder from GLIMMA discusses the built environment Join Julie Schoenfelder at the Employer Brand Management conference on 12 December. A...

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How digital changed recruitment

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I can’t think of a more exciting time to work in our space. New techniques and technologies appear by the day. Nick Francis from Casual Films explores the role of digital in employer branding Nick Francis at the Employer Brand Management...

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Opinion: Debbie Donaldson on social media, “Is so-called engagement really hitting the mark?”

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Everyone knows social is a core focus for brand communicators. Debbie Donaldson, business director at The Big Group, discusses the way to best drive engagement around brand content. Let’s face it – social media activity is now a core part...

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Opinion – Stefan Liute says put your brand in writing

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It’s hard to figure out what brand means on a daily basis. Stefan Liute says to remind yourself and your employees every day. That way, you can bring the brand to life. Take one word you think is really important to your business. Print it...

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@transformsays

Australian cosmetics brand @jurlique launches global brand campaign, communicating 'new natural order in skincare':… https://t.co/FVZIxMXwAa
RT @Brand_Impress: Great article in @TransformSays about the struggle faced by certain brands to retain brand awareness, the example of the…
London theatre @The_Globe has rebranded, its new visual identity preserving the theatre's Shakespearean history whi… https://t.co/19sFu4zJ70