Sebastian Klein is the co-founder and creative director at global design agency Ochre. He assesses the benefits of AI while also recognisable the hefty challenges it presents to the world of brand design....
Opinion
AI inspo and the future of font pairing
Terrance Weinzierl, creative director at Monotype, discusses how AI can transform the daily workflow of designers by providing fresh, informed inspiration in font pairings, and how it aids the speed and quality of fon...
What does it take to successfully localise a brand for the Asian market?
Ryan Molloy is the CEO of full-service digital marketing and e-commerce agency RedFern Digital. He explains why it is important for brands to localise in Asia and discusses the various ways brands can be taken serious...
Brands for lives
Paul Docherty is the creative director at Skyne, Dubai. He discusses his agency’s projects with Sudanese brands Morouj and Al Farasha, and how they imbibe the unique culture of their home nation....
Do you dare to be a brand design optimist?
Sasu Haanpää, head of design at change agency Ellun Kanat, urges us to seize opportunities and push for change with meaningful brands. In today’s world it’s...
Eastern branding consultancy challenges: creating context
Ovidiu Strugaru, delivery director at innerpride branding, shares his agency’s method of breaking away from the misconception that an advertising campaign and a brand are the same thing....
Challenging the future to be different from the past
Kostas Konstantinou, creative director at global brand specialists 1HQ, discusses the importance of constantly evolving strategic thinking, as demonstrated in projects undertaken with Lipton Tea Polska and Twister Myt...
Science: the secret ingredient of a successful pharmaceutical brand
Katie Vanhoutte, head of strategy at FutureBrand Paris, explains how and why pharmaceutical brands are adapting their visual identities to fit an ever-evolving landscape....
Surprising Stories - your agency has more stories to tell than you think
Alex Blyth is the managing partner at PR agency Red Setter. He explains the exciting and innovative ways that agencies can garner media attention. “We don't have much...
The art of the standout
Will Miles is a copywriter at London-based independent creative agency bandstand. He discusses the difficulty modern brands have in our noisy world of standing out, before explaining solutions to this issue....
- Opinion
