• Transform magazine
  • October 20, 2017

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Opinion

Social media: A rich seam for quantifying emotions

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Alastair Herbert, managing director, Linguabrand Language-based branding and research consultancy Linguabrand quantifies underlying emotions in client conversations and the verbal identity of the brands talking to them. Language is a rich...

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Opinion: Stefan Liute asks “Why shouldn’t everyone do everything in branding?”

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By Stefan Liute If everybody had a say in everything around them, what would the world look like? Would we still have running water? Or broadband internet? Or straight, level roads for driving a hundred miles per hour? The same goes for bu...

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Opinion: Stephen Judge asks, “What is the importance of ethics in design?”

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By Stephen Judge As designers we've all, at some point, felt a responsibility to wider society. Regardless of where we work, or our area of discipline, we take pride in our work and hope our designs are as functional as they are beautiful...

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Opinion: Martin Rowlatt asks “How can charities outsmart to avoid outspending?”

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As the squeeze on third sector income continues, charities are increasingly competing against one another for the hearts, minds and pockets of the public. With limited budgets, what is needed to succeed? Martin Rowlatt, who recently worked...

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Opinion: Julian Gorham asks, “Why is clarity important in branding?”

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By Julian Gorham, head of brand, Gather In a complex, digital and interconnected world, clarity is key in branding, says Gather’s Julian Gorham Apple, GE, IBM, Starbucks? Corporate brands come in many shapes and sizes, but the most success...

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Opinion: Stuart Duncan asks “How can radio stations connect with their listeners?”

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Local radio stations need to connect with their listeners on a visual, emotional and verbal level. Their brands are based in story, inherently, but communicating that story effectively is another matter. Bauer Media Group, which runs a num...

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Opinion: Ben Gallop asks: “How can big brands benefit from partnerships?”

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By Ben Gallop, managing director of creative agency Brand & Deliver Take one multinational, multibillion dollar tech giant and mix it with a tiny, nine-month old tech startup in London. Sounds unlikely, but in fact each has something t...

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Opinion: Paul Twivy asks “What is the purpose of Tesco?”

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Paul Twivy, senior strategic consultant, The Partners Overstating your half-year profit guidance by £250m is a fairly substantial fault in anyone’s books or on anyone’s books, even if the books are as big as Tesco’s. Despite the suspension...

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Invest in employee experience not employer brand

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Building a reputation among employees and the recruitment audience requires a strong foundation that runs deeper than an EVP, says Radley Yeldar’s Stephen Duncan Join Duncan at the Employer Brand Management conference on 12 December. Atten...

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Employer branding: Another job on the CEO’s to-do list?

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A company’s employer brand should come from the top, but should be a reflection of corporate culture, Sheila Parry from theblueballroom says Join Parry at the Employer Brand Management conference on 12 December. Attendees will learn from a...

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@transformsays

Involved in place branding? Here's why the @citynationplace global conference and awards is a must-attend:… https://t.co/TCRP6Zf1kt
Brand agency @AesopAgency is helping leading US instant mash brand @IdahoanFoods take root in the UK:… https://t.co/ejvuo9u5QL
RT @_digital_impact: Thanks once again to everyone who celebrated with us at the Brewery last night. Read all about the event over @Communi