• Transform magazine
  • June 28, 2017

Top

Opinion

Opinion: Ben Gallop asks: “How can big brands benefit from partnerships?”

BW-Ben-Gallop-Brand-and-Deliver-700x468.jpg

By Ben Gallop, managing director of creative agency Brand & Deliver Take one multinational, multibillion dollar tech giant and mix it with a tiny, nine-month old tech startup in London. Sounds unlikely, but in fact each has something t...

Read More

Opinion: Paul Twivy asks “What is the purpose of Tesco?”

Paul-Twivy_transform-magazine-opinion-piece_Tesco.jpg

Paul Twivy, senior strategic consultant, The Partners Overstating your half-year profit guidance by £250m is a fairly substantial fault in anyone’s books or on anyone’s books, even if the books are as big as Tesco’s. Despite the suspension...

Read More

Invest in employee experience not employer brand

Stephan.jpg

Building a reputation among employees and the recruitment audience requires a strong foundation that runs deeper than an EVP, says Radley Yeldar’s Stephen Duncan Join Duncan at the Employer Brand Management conference on 12 December. Atten...

Read More

Employer branding: Another job on the CEO’s to-do list?

Shelia.jpg

A company’s employer brand should come from the top, but should be a reflection of corporate culture, Sheila Parry from theblueballroom says Join Parry at the Employer Brand Management conference on 12 December. Attendees will learn from a...

Read More

How HSBC NOW has raised the bank’s image as a great place to work

Annie.jpg

With a culture change necessary post-banking collapse, HSBC had to reinvent its employee engagement. Thus HSBC NOW was born. Annie Bissett from MerchantCantos explains the development process Join Bissett at the Employer Brand Management c...

Read More

The employer brand: More than a logo in a 3D space

Julie.jpg

The implementation of an employer brand on the physical space can impact internal culture. Julie Schoenfelder from GLIMMA discusses the built environment Join Julie Schoenfelder at the Employer Brand Management conference on 12 December. A...

Read More

How digital changed recruitment

Nick.jpg

I can’t think of a more exciting time to work in our space. New techniques and technologies appear by the day. Nick Francis from Casual Films explores the role of digital in employer branding Nick Francis at the Employer Brand Management...

Read More

Opinion: Debbie Donaldson on social media, “Is so-called engagement really hitting the mark?”

debbie_donaldson_4-700x494.jpg

Everyone knows social is a core focus for brand communicators. Debbie Donaldson, business director at The Big Group, discusses the way to best drive engagement around brand content. Let’s face it – social media activity is now a core part...

Read More

Opinion – Stefan Liute says put your brand in writing

Stefan1-700x628.jpg

It’s hard to figure out what brand means on a daily basis. Stefan Liute says to remind yourself and your employees every day. That way, you can bring the brand to life. Take one word you think is really important to your business. Print it...

Read More

Accepting the impermanent in brand development

Paul-Bailey.jpg.png

Brands are works in progress that we mistakenly think are finished. Instead, we should consider brands through the principles of wabi-sabi – a Japanese aesthetic ideology centred around the acceptance of persistent transience. What I refer...

Read More