• Transform magazine
  • August 15, 2018



Putting the V in Voluntary


The UK not-for-profit sector’s governing body, the National Council of Voluntary Organisations (NCVO), is repositioning itself as an icon for the voluntary sector with a brand that measures up to those of the big charities....

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Mexico: Emerging from a shadow


The large nation just south of the U.S. border gets a lot of bad press. Mexico is often seen in the news featuring in tales of drug wars, murders and illegal immigration. Thousands of people have been killed in drug-related in...

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Australia: Iconic land down under


The nation ‘down under’ has one of the world’s most recognisable nation brands. Australia has used its many unique assets to develop a strong, positive image full of bold cultural references. Australia performs consistently we...

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Creating authenticity


A new restaurant chain launched by British-based chef, Yotam Ottolenghi, has an accompanying visual identity that evokes an authentic Middle Eastern experience. The new identity for...

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Russian flight

Transaero crew.jpg

Air travel is key to the Russian Federation’s diversification strategy. The new brand position of Transaero, a 25-year-old airline and the biggest independent carrier in Russia, is ‘...

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#TransformTuesday: 30 June


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Contract has create...

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Literal brand DNA appears across London


What does sculpture, science and genetic material have in common? Cancer Research UK’s (CRUK) upcoming launch of the Francis Crick Institute will include an art trail across London featuring custom-made sculptures of DNA....

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Design Lions


Though the design category at Cannes Lions recognises one aspect of branding, it fails to look into the brand strategy behind the design and thus fails to recognise the core creativity of the projects it judges....

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Avoiding clichés in gender-specific alcohol packaging


Brands are targeting a new generation of women who reject the flowery, pink-hued packaging designs of the past. Vodka brand LBD – launched in the UK this spring by Brown-Forman – is aimed at 19-24 year-old women who are after...

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#Transform Tuesday: 16 June


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays French consultancy,...

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