• Transform magazine
  • February 24, 2018

Top

News

E-commerce sparks race to rebrand retail’s digital assets

selfridges-700x418.jpg

By David Benady The spread of digital devices over the past few years has sparked a race to revamp brand websites. In this new multi-channel world, people are accessing the web via iPhones, Android phones, all manner of tablets, through de...

Read More

Identifying and understanding the most valuable brands

Interbrand-report-700x350.jpg

As it becomes easier to attribute value to a brand companies are becoming more aware of the need for a strong brand strategy. Global branding agencies, such as Interbrand, who published their 15th Best Global Brands Report yesterday, provi...

Read More

Transform Asia-Pacific shortlist reveals worldwide branding excellence

Hong-Kong-700x465.jpg

Brand strategy is often dictated by a company’s location, its reach; whether national, international or global, and its target audience. Different markets respond in different ways to the various components that make up one complete brand,...

Read More

K-Swiss’ new brand retains American heritage

K-Swiss-logo.png

The trainer market is booming right now, with Nike and adidas leading the pack. In this competitive environment of super-brands there is no room for complacency, and the latest athletic footwear retailer to refresh its brand is K-Swiss. Th...

Read More

Tesco faces repositioning post crisis

tesco-700x525.jpg

By David Benady Dave Lewis has got the mother of all relaunches on his hands. The new chief executive of Tesco is tasked with turning around poor performance at the supermarket giant but first has to put out fires on many fronts. The forme...

Read More

Opinion: Paul Twivy asks “What is the purpose of Tesco?”

Paul-Twivy_transform-magazine-opinion-piece_Tesco.jpg

Paul Twivy, senior strategic consultant, The Partners Overstating your half-year profit guidance by £250m is a fairly substantial fault in anyone’s books or on anyone’s books, even if the books are as big as Tesco’s. Despite the suspension...

Read More

Cultural icon brings European Games brand to life

baku_2015_tree_detail-700x788.png

The great success of the past couple Olympics Games, in addition to the growing prominence of events like the Commonwealth Games and the European Capital of Culture have paved the way for a new quadrennial festival of sport, the European G...

Read More

Multilingual typeface and wordmark for Louvre Abu Dhabi

louvre_abu_dhabi_logotype_studio_apeloig_06-700x385.gif

Saadiyat Island, set to be the centre of cultural and artistic life in Abu Dhabi, will see its jewel, the Louvre Abu Dhabi, open in 2015. The museum, an extension of Paris’ Louvre in the Emirates, has been designed by architecture and desi...

Read More

Green waste branding yields new life for TS Industrie

e4d_ref_saelen_2-700x547.jpg

In 2010, major European green waste companies Tünnissen and Saelen Industrie merged to become the major player in the waste management marketplace as TS Industrie. The EU’s directives regarding the reuse and recycling of green waste have b...

Read More

New brand and visual identity is exclusively mobile

Zapp-700x309.gif

Zapp, a mobile payment app, has a new brand and visual identity that takes inspiration from that feeling that you get when something really works as it should. The creative team wanted to show that the app’s offering was unique. Branding a...

Read More

@transformsays

Australian cosmetics brand @jurlique launches global brand campaign, communicating 'new natural order in skincare':… https://t.co/FVZIxMXwAa
RT @Brand_Impress: Great article in @TransformSays about the struggle faced by certain brands to retain brand awareness, the example of the…
London theatre @The_Globe has rebranded, its new visual identity preserving the theatre's Shakespearean history whi… https://t.co/19sFu4zJ70