• Transform magazine
  • April 26, 2018

Top

News

Determining, deploying and managing the employer brand

Employer-Brand-Management_logo-314x160.jpg

“When we think about employer brand, we’re actually talking about the personality of the business,” says eBay’s head of strategic communications Ben Matthews at December’s Employer Brand Management conference. With speakers ranging from th...

Read More

#Transform Tuesday: 16 December

WaterTrust-700x295.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The new The Water Trust logo is a vast improvement. Its pared down new iden...

Read More

Magazine strengthens and shares travel brand

Days-Like-This-1-700x325.jpg

Scott Dunn, a luxury travel retailer, has sought to flesh out its brand with a new magazine offering travel and lifestyle articles. The magazine serves to both strengthen and share the Scott Dunn brand through content and storytelling. Des...

Read More

Purpose brands Somerset House exhibition

Guy-Bourdin-700x370.png

Somerset House’s Guy Bourdin exhibition, Guy Bourdin: Image maker, has improved its visibility with a visual identity created by Purpose branding agency. The brand will be implemented across all supporting material such as graphic design a...

Read More

The simple life of mobile payments

7-700x309.gif

In a world in which money is whizzing from and to all the ends of the Earth, online payment systems are more important to businesses than ever. Yet, they are of the most invisible brands in the consumer services sector because the work the...

Read More

Cathay Pacific’s subtle modernisation

Cathay-Pacific-logo-700x325.jpg

The primary challenge of rebranding an airline is the extent of its reach. Airline brands must strike a balance between being intrinsically tied up with their home country’s national image while remaining accessible to their international...

Read More

Experts weigh in on employer brand management

Employer-Brand-Management_logo-700x364.jpg

At the Employer Brand Management conference on 12 December attendees will learn from almost 20 in-house experts from global organisations who have mastered the art of managing their employer brands. If you are tasked with ensuring your org...

Read More

#TransformTuesday: 9 December

Squared-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Online learning and creative platform developed by Google, Squared, was r...

Read More

Historic golf brand employs modern technology

The-Open-logo-700x325.jpg

Rebranding an institution as iconic, and steeped in history, as The Open golf championship brings a great deal of responsibility. With this type of rebrand it can be difficult to achieve modernisation without upsetting the loyal fans that...

Read More

Opinion: Martin Rowlatt asks “How can charities outsmart to avoid outspending?”

Martin_Rowlatt_bioBW-700x394.jpg

As the squeeze on third sector income continues, charities are increasingly competing against one another for the hearts, minds and pockets of the public. With limited budgets, what is needed to succeed? Martin Rowlatt, who recently worked...

Read More

@transformsays

UK-based mortgage service company @Trussle launches rebrand by @RaggedEdge that modernises the traditionally comple… https://t.co/kiiQAT8Ihc
RT @_amyms: At @dandad today and tomorrow representing @TransformSays. Come and say hello! 👋 #DANDAD18 https://t.co/BRNtGMMUZu