• Transform magazine
  • March 23, 2018



Cancer Research UK brand development reflects scientific progress


Cancer Research UK has long understood the connection between brand and corporate reputation, says Carolan Davidge, communications director for the charity. Though she did not work directly on the latest brand development project, she high...

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UK railway rebrands corporate website


All good rebrands begin with careful research, so when the UK’s East Coast railway company chose to rebrand its corporate website it chose to bring this stage of the process to the foreground. The East Coast design team shaped the new webs...

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Sight loss charity seeks audio logo


Sound has long been critical to the way that consumers experience brand. Humming the Coca-Cola sound-byte in your head will likely conjure up images of red lorries, Santa Clauses, and various other snippets of The Coca-Cola Company iconogr...

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Invest in employee experience not employer brand


Building a reputation among employees and the recruitment audience requires a strong foundation that runs deeper than an EVP, says Radley Yeldar’s Stephen Duncan Join Duncan at the Employer Brand Management conference on 12 December. Atten...

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Employer branding: Another job on the CEO’s to-do list?


A company’s employer brand should come from the top, but should be a reflection of corporate culture, Sheila Parry from theblueballroom says Join Parry at the Employer Brand Management conference on 12 December. Attendees will learn from a...

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How HSBC NOW has raised the bank’s image as a great place to work


With a culture change necessary post-banking collapse, HSBC had to reinvent its employee engagement. Thus HSBC NOW was born. Annie Bissett from MerchantCantos explains the development process Join Bissett at the Employer Brand Management c...

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The employer brand: More than a logo in a 3D space


The implementation of an employer brand on the physical space can impact internal culture. Julie Schoenfelder from GLIMMA discusses the built environment Join Julie Schoenfelder at the Employer Brand Management conference on 12 December. A...

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How digital changed recruitment


I can’t think of a more exciting time to work in our space. New techniques and technologies appear by the day. Nick Francis from Casual Films explores the role of digital in employer branding Nick Francis at the Employer Brand Management...

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Norwegian bank redevelops strategy and brand narrative


The European banking sector has sought to redefine itself after the 2008 recession rocked the foundations upon which many of the banks were built. Some have done so by reevaluating their consumer and investor services, some have changed th...

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Transform Asia Pacific Conference to take place 19 November


In June, brand and communications professionals descended on Dubai for a half-day conference discussing rebranding, brand development and repositioning. The next Transform event, the Transform Conference Asia Pacific, will take place in Ho...

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Iconic UK institution the Houses of Parliament launches new digital-first visual #identity, in a project led by… https://t.co/wkZHlefO52
London type foundry @Fontsmith introduces innovative adaptive type system, FS Industrie, designed around five diffe… https://t.co/R8jDy2xE3A
The reopening of Campbeltown's third distillery sees the once-thriving #whisky capital of Scotland officially decla… https://t.co/BL5zrbtagi