• Transform magazine
  • September 22, 2018

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Sporting Romania

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In the run-up to the Rio 2016 Olympic Games, Brandient gained responsibility for a significant proportion of Romania’s national brand when it was chosen to create a visual identity for Romanian sporting institution, the Romani...

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Singapore: City of rules

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Many remember Singapore as that country where chewing gum is illegal. The city-state’s founder, Lee Kuan Yew, was the man responsible for turning the small Asian fishing port into a globally significant trading hub. He also...

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Canada: Ruffling feathers

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Canada is the United States’ quiet neighbour in the north. While America is big, bold and brash, Canada minds its own business and evolves peacefully, organically and calmly. Its vast forests and chilly plains speak of adventu...

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A new House

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In accordance with its ongoing CSR policy, UK-based Brand Union took part in a pro-bono project for local charity, The Parent House. By creating a new brand for the charity, Brand Un...

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Social brand promoters

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Brand promoters on social media are more common in developing countries, such as India and Brazil, shows research by online survey company, SurveyMonkey, and global marketing communications company, Ogilvy....

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#TransformTuesday: 14 July

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Possibly over-empha...

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What the EFF?

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When new beauty brand commissioned London-based brand agency Frank Bright & Abel to create its visual identity, the team had to ask itself, “How do we illustrate the invisible?” EFF’s brand positioning focuses on its invisible...

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Digital brand consistency for Lord's

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The spiritual home of cricket was not as at ease in its home online as it is in St John’s Wood. For Lord’s Cricket Club, the Marylebone Cricket Club (MCC) and the Lord’s Cricket Ground, a unifying web presence was elusive unti...

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Style restyled for Alitalia rebrand

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In 1967, the then-brand new Alitalia required the application of Landor’s brand across its fleet of 747s, DC-10s and others. The versatile, yet relatively small company was complemented by a simple black-lined wordmark and the...

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#TransformTuesday: 7 July

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays The rebrand of UKTV...

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