• Transform magazine
  • August 22, 2017

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To brand or not to brand?

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SIMON SMITH – 8 MAY 2014 Challenges being faced by telecom brands in Saudi Arabia today. Guest post by Syed Abdul Karim, brand experience director, Mobily. Saudi telecoms are going to see some tough times ahead. The market has matured. In...

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Crowning customer champions

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As the discount airline market becomes more competitive, brand values must be carefully defined and implemented across the entire business to ensure trust and satisfaction. easyJet, which has made steps in recent years to outpace its compe...

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New global positioning for Pepsi

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A large cube structure appeared on London’s Southbank in March marked only with the hashtag, #LIVEFORNOW. The cube was part of a Pepsi experiential event and used technology to provide visitors with sensory experiences culminating in a tas...

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Triumph-ant new look

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To modernise its website, Britain’s oldest motorbike company, Triumph Motorcycles, approached its long-standing creative team, Oxfordshire-based creative design company MicroGraphix. The company’s new website will allow Triumph to repositi...

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Rapidly changing tv industry drives rebrand

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SIMON SMITH – 8 MAY 2014 The Television Academy, previously The Academy of Television, Arts & Science, was predominantly recognised as the organisation behind the popular Primetime Emmy Awards. Brand strategists, Siegel+Gale worked wit...

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Indiegogo undergo rebrand

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SIMON SMITH – 8 MAY 2014 The world’s first and largest crowdfunding platform has chosen to rebrand with a full overhaul that includes a new logo and a new website, tailored to be equally suitable across handheld devices, tablets, and deskt...

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Johannesburg Stock Exchange has revealed new identity

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SIMON SMITH – 8 MAY 2014 The Johannesburg Stock Exchange (JSE) has revealed a new identity that aims to communicate a modern and well-connected brand positioning with an African feel. Research was conducted among clients, employees and oth...

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Is hidden meaning in logo design important?

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SIMON SMITH – 8 MAY 2014 I’m a huge fan of the legendary Paul Rand, who designed such iconic logos as IBM, ABC and the original logo for UPS. His designs are simple and timeless, yet more importantly, distinct and instantly recognisable. A...

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The Transform Awards MENA shortlist goes live

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SIMON SMITH – 8 MAY 2014 As the award ceremony date draws nearer, the shortlist for this year’s prestigious Transform MENA awards is revealed. The awards will celebrate the best in Middle Eastern and North African brand development. Those...

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Penguin redevelops Pelican brand

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SIMON SMITH – 8 MAY 2014 From this month (May 2014), Penguin will be reintroducing its formerly defunct non-fiction Pelican imprint. Originally launched in 1937, the mark created by Edward Young and later retouched by William Grimmond. The...

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@transformsays

Multichannel broadcaster @UKTV launches new #branding and hand-drawn #logo for original programme offering:… https://t.co/NsGwQ2X4iE
On 19 September, the Transform Conference Europe brings #branding insight to London. Book now for 15% off:… https://t.co/r72U3YgerG
Don't forget! Send us your best #rebrand projects and appear in tomorrow's #TransformTuesday:… https://t.co/kN49wA52xi